Authors

The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India

Synjini Nandi Jul 13, 2013 9:40 AM

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi Jul 5, 2013 9:29 AM

The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital

Synjini Nandi Jul 5, 2013 9:24 AM

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

Synjini Nandi Jun 28, 2013 8:25 AM

Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film

Synjini Nandi Jun 27, 2013 8:47 AM

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi Jun 26, 2013 8:00 AM

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 24, 2013 7:34 AM

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 23, 2013 7:37 AM

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 22, 2013 8:34 AM

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 21, 2013 1:02 PM

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 19, 2013 9:01 AM

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 18, 2013 1:25 PM

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC

Synjini Nandi Jun 14, 2013 9:50 AM

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors

Synjini Nandi Jun 14, 2013 9:13 AM

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi Jun 12, 2013 12:32 AM

Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows

Synjini Nandi Jun 10, 2013 8:48 PM

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline

Synjini Nandi Jun 5, 2013 7:43 PM

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi Jun 3, 2013 4:52 PM

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)

Synjini Nandi Jun 1, 2013 6:27 PM

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

The channel believes that in the current scenario there is already a shortage of ad inventory on GE channels, with most of them being oversold

Synjini Nandi May 31, 2013 1:53 AM

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show

Synjini Nandi May 29, 2013 8:10 PM

June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus

Synjini Nandi May 29, 2013 7:36 PM

From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned

Synjini Nandi May 28, 2013 7:17 PM

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan

Synjini Nandi May 24, 2013 8:17 PM

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs

Synjini Nandi May 24, 2013 7:18 PM

Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game

Synjini Nandi May 23, 2013 8:06 PM

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 17, 2013 4:40 AM

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 16, 2013 12:54 AM

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi May 13, 2013 6:59 PM

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season

Synjini Nandi May 10, 2013 7:14 PM

The brands have associated with the new Chhota Bheem movie. The marketing has also seen Chhota Bheem visit reality shows, dance to Jumping Jhapak & host contests

Synjini Nandi May 9, 2013 8:37 PM

Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision

Synjini Nandi May 8, 2013 7:34 PM

Kids channels are all set to woo the young viewers with an array of innovative campaigns during the crucial months of April, May and June

Synjini Nandi May 3, 2013 8:27 PM

Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies

Synjini Nandi May 1, 2013 7:37 PM

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM

A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online

Synjini Nandi Apr 29, 2013 8:11 PM

Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers

Synjini Nandi Apr 27, 2013 7:26 PM

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Synjini Nandi Apr 26, 2013 7:15 PM

As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs

Synjini Nandi Apr 26, 2013 6:45 PM

Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour

Synjini Nandi Apr 26, 2013 6:36 AM

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Synjini Nandi Apr 25, 2013 6:22 PM

The survey, in association with Ipsos, will culminate with the publication of a world-class and dedicated special annual – ‘India’s Best M-Schools’

Synjini Nandi Apr 20, 2013 7:34 PM

With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts

Synjini Nandi Apr 18, 2013 8:21 PM

The comedy genre is viable, but experimentation has been observed to be low in this genre, say experts

Synjini Nandi Apr 17, 2013 8:18 PM

Apart from on-air promos, Disney will introduce a special branded plane inspired by Indian designers & a two-day holiday at Hong Kong Disneyland

Synjini Nandi Apr 16, 2013 8:41 PM

Creating a finite TV series, launching novellas, to experiential marketing, the production house has ticked all the right mktg boxes to create visibility for the movie

Synjini Nandi Apr 10, 2013 8:12 PM

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

Synjini Nandi Apr 9, 2013 8:29 PM

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz

Synjini Nandi Apr 8, 2013 8:41 PM

The objective of the two short films is to highlight the fact that Hindi commentary for the Pepsi IPL will be on Six, which promises to create a great viewing experience

Synjini Nandi Apr 4, 2013 9:25 PM

We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV

Synjini Nandi Apr 3, 2013 8:25 PM

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi Apr 1, 2013 10:06 PM

From glamourising content, creating hybrid genres, undertaking cinema advtg to disruptive mktg, 2013 is seeing a lot of experimentation by Hindi GECs

Synjini Nandi Mar 29, 2013 7:28 PM

The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies

Synjini Nandi Mar 22, 2013 8:34 PM

The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms

Synjini Nandi Mar 21, 2013 7:49 PM

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi Mar 19, 2013 7:01 PM

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts

Synjini Nandi Mar 15, 2013 7:27 PM

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television

Synjini Nandi Mar 14, 2013 7:15 PM

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 14, 2013 7:13 PM

The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report

Synjini Nandi Mar 14, 2013 7:01 PM

Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media

Synjini Nandi Mar 14, 2013 6:58 PM

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 13, 2013 6:11 PM

Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap

Synjini Nandi Mar 13, 2013 3:54 PM

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality

Synjini Nandi Mar 5, 2013 7:28 PM

The glamour and glitz provided by reality shows is helping broadcasters garner newer audiences, rake in the moolah, as well as beat the TRP game

Synjini Nandi Mar 5, 2013 6:57 PM

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Acc to data sourced from TAM subscribers for CS 4+ HSM markets Week 8, Star Plus leads the Hindi GE space with 248 GRPs, with Colors clocking 235 GRPs

Synjini Nandi Mar 1, 2013 7:27 PM

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing

Synjini Nandi Feb 18, 2013 7:02 PM

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

The reality based show for kids to showcase their acting talent goes on air from February 23, 2013 and will be a 13-week series

Synjini Nandi Feb 14, 2013 6:47 PM

Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions

Synjini Nandi Feb 13, 2013 8:36 PM

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan

Synjini Nandi Feb 8, 2013 7:37 PM

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

The lions represent a certain honest approach to life, says Prathap Suthan of Bang in the Middle

Synjini Nandi Feb 6, 2013 8:16 PM

AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN

Synjini Nandi Feb 6, 2013 7:39 PM

The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players

Synjini Nandi Feb 1, 2013 7:11 PM

The Forbes list features individuals from the entertainment business. Monetisation from the issue would be advertising-driven. It is priced at Rs 125

Synjini Nandi Jan 31, 2013 6:49 PM

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends

Synjini Nandi Jan 30, 2013 7:13 PM

The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

Synjini Nandi Jan 28, 2013 6:29 PM

One of the first big ticket movies to go off the block in the New Year, ‘Race 2’ has created a 360-degree push tying up with brands & media

Synjini Nandi Jan 25, 2013 7:59 PM

Technology is central to consumption of content, which is becoming increasingly multi-platform, says Aparna Bhonsle, Programming Head, ZeeQ

Synjini Nandi Jan 25, 2013 6:23 PM

Digitisation is an opportunity in disguise for broadcasters and is good news for paid-for channels like ZeeQ, says the channel’s Business Head

Synjini Nandi Jan 23, 2013 8:06 PM

Soni’s unique way of narration adds to the charm of the show, says Priti Nair of Curry Nation

Synjini Nandi Jan 23, 2013 7:47 PM

Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27

Synjini Nandi Jan 23, 2013 6:33 PM

In the last 4 years, reality-based formats have really worked for us, says Nikhil Gandhi, ED, Youth Network, Disney UTV Media Networks

Synjini Nandi Jan 22, 2013 7:45 PM

Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today

Synjini Nandi Jan 21, 2013 7:19 PM

“Nigella’s individuality adds charm to the show. I admire the way she cooks and talks,” says Raj Deepak Das of BBDO

Synjini Nandi Jan 16, 2013 7:21 PM

The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations

Synjini Nandi Jan 15, 2013 10:50 PM

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

From on-air, outdoor to social media engagements, Star Movies has designed a 360-degree campaign for the TV premiere of the movie

Synjini Nandi Jan 14, 2013 7:34 PM

From TV appearances, brand integrations to on-ground initiatives, ‘Matru ki Bijlee ka Mandola’ has taken a big bang approach

Synjini Nandi Jan 11, 2013 8:06 PM

‘Sanskaar – Dharohar apnon ki’ is slotted for 9PM and season 2 of ‘Na bole tum…’ for 9.30PM; the shows will replace Bigg Boss

Synjini Nandi Jan 11, 2013 6:31 PM

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor

Synjini Nandi Jan 10, 2013 7:22 PM

Ronit Roy’s character ‘KD Pathak’ comes across as believable and genuine, says Kartik Sharma of Maxus

Synjini Nandi Jan 9, 2013 7:43 PM

The weekday fiction show will compete with ‘Madhubala’ on Colors, ‘Ek hazaaron mein meri behna hai’ on Star Plus and ‘Hitler didi’ on Zee TV

Synjini Nandi Jan 9, 2013 7:41 PM

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Synjini Nandi Jan 8, 2013 6:55 PM

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

We should not force fit local relevance, but make content that is global in nature & locally appealing, says Vijay Subramaniam of Disney-UTV

Synjini Nandi Jan 3, 2013 8:23 PM

PM Balakrishna of Allied Media says Paul’s vulnerability makes him come across as a real person on the show

Synjini Nandi Jan 2, 2013 7:45 PM

“Movies Now is not a niche channel,” says the CEO, English Entertainment Channels of Times Television Network

Synjini Nandi Jan 2, 2013 7:24 PM

‘This just in’…from digitisation, ratings controversy, to aggresive show launches, the year 2012 has seen it all

Synjini Nandi Jan 1, 2013 5:19 PM

With shows such as 24, Amita Ka Amit, Housewife Hai..., Rakshak, the coming year looks promising for Hindi GECs

Synjini Nandi Jan 1, 2013 5:15 PM

This episode of Entourage features more than just two celebrities as we list down the top 10 TV celebs of 2012 (Hindi GECs), along with top show hosts

Synjini Nandi Jan 1, 2013 5:13 PM

Over time, a show becomes synonymous with a particular character and it becomes a symbiotic relationship, observes reporter Synjini Nandi

Synjini Nandi Dec 29, 2012 8:45 PM