The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India
The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show
Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs
The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital
Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend
The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year
Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year
From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform
Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows
To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent
The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)
From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show
June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus
From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned
Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game
From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership
From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues
The brands have associated with the new Chhota Bheem movie. The marketing has also seen Chhota Bheem visit reality shows, dance to Jumping Jhapak & host contests
Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision
Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies
Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India
Creating a finite TV series, launching novellas, to experiential marketing, the production house has ticked all the right mktg boxes to create visibility for the movie
Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts
Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz
The objective of the two short films is to highlight the fact that Hindi commentary for the Pepsi IPL will be on Six, which promises to create a great viewing experience
The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel
To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members
With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts
Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television
The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report
Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap
The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends
Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity