Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals
Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts
In a heterogeneous country like India, a lot of different institutional forms need to be developed to meet the needs of a highly differentiated population, say experts
All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey
Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz
While the property aims at recognising independent talent, it also helps in bringing out taste for a new genre amongst Radio City listeners
Media experts feel that anchors become the face of the news channel and draw the viewers, along with the credibility of news & views presented
The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign
Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo
While updating timeline & newsfeed, and introducing reply to reply & graph search beefed up FB’s ecosystem, ‘Give a gift’ option comes across as undefined
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
The paper will follow a Web First approach and a weekly print offering. MintAsia will also be available on stands at a cover price of 6SGD