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Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.

Abhinav Trivedi Sep 30, 2024 4:49 PM

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

In India it is the advertising VoD market which is the most prevalent & revenues will be huge from the advertising VoD market, says the MD & CEO of Rajshri Entertainment, Rajjat Barjatya

Abhinav Trivedi Jun 11, 2014 8:45 AM

Senior stakeholders in the sector feel that the sector in general advertises a lot. In case there is an increase of investment in the sector, the capital will be channelised to set the infrastructure of the sector right

Abhinav Trivedi Jun 9, 2014 9:17 AM

Although the sector is optimistic over the new government and spends might increase, the final decision would vary from player to player depending on the number of projects they have under them

Abhinav Trivedi Jun 6, 2014 9:32 AM

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power

Abhinav Trivedi Jun 4, 2014 9:02 AM

As per market estimates, Sony Six & Set Max, the official broadcaster of the tournament, have collectively earned close to Rs 800 cr. The online broadcaster has also got positive response from advertisers

Abhinav Trivedi Jun 3, 2014 9:34 AM

The CEO of MSM Group also expects affirmative decision making from the new Government on digitisation & TV ratings, and a clear and robust mechanism in place to judge viewership

Abhinav Trivedi May 30, 2014 8:04 AM

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables & FMCG sectors? Experts evaluate the prospects

Abhinav Trivedi May 27, 2014 7:10 AM

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

Rudrarup Datta, VP, Marketing, Viacom18 Motion Pictures talks about the studio's latest venture Manjunath and how corporate brands have supported the movie with a non-commercial motive

Abhinav Trivedi May 23, 2014 7:57 AM

Capitalising on the growing number of football fans in India, the broadcaster is eyeing a range of youth male-oriented sponsors. The sponsorship cost ranges between Rs 4 cr and Rs 18 cr for entry level to presenting sponsor

Abhinav Trivedi May 22, 2014 9:31 AM

The auto sector expects key reforms from the new Govt, which coupled with new model launches, is likely to drive media spends towards mass media properties

Abhinav Trivedi May 22, 2014 9:20 AM

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was unexpected & the channels were reporting facts on ground

Abhinav Trivedi May 20, 2014 9:31 AM

Hindi news channels are expected to earn close to Rs 140 crore-Rs 160 crore among them in the election season, as per industry estimates

Abhinav Trivedi May 16, 2014 9:57 AM

National English news channels are expected to earn significantly this election season, signing package deals with the advertisers which include deliverables ranging from sponsorship slots or specific flagship properties

Abhinav Trivedi May 15, 2014 7:57 AM

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Abhinav Trivedi May 14, 2014 8:26 AM

Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media,talks about the underpricing of children's genre and capitalising on the ecosystem for monetisation

Abhinav Trivedi May 14, 2014 8:01 AM

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwagon with NBA tie-up

Abhinav Trivedi May 7, 2014 9:13 AM

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this year, which has gone up to Rs 5 cr

Abhinav Trivedi May 5, 2014 8:23 AM

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 10:09 AM

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 8:49 AM

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers

Abhinav Trivedi Apr 25, 2014 7:49 AM

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable

Abhinav Trivedi Apr 22, 2014 9:12 AM

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

The official broadcaster of IPL has got on board Vodafone, Karbonn Mobile, TVS, Marico, Havells, Perfetti, Cadbury & Amazon as sponsors. Set Max has also maintained clarity on HD feeds this year

Abhinav Trivedi Apr 16, 2014 8:48 AM

Franchises opine that there is lack of clarity over some aspects like subsidisation in IPL this year from BCCI. Most of them feel that revenues this year will be subdued, with only MI & CSK expected to post profits

Abhinav Trivedi Apr 15, 2014 9:28 AM

Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow

Abhinav Trivedi Apr 15, 2014 9:24 AM

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi Apr 14, 2014 7:49 AM

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 9:57 AM

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 8:00 AM

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi Apr 3, 2014 8:34 AM

While on-ground associations are expected to take a hit, post the Supreme Court clarity, on-air sponsorships might surge. However, every brand will approach the tournament on their own objective

Abhinav Trivedi Mar 31, 2014 8:04 AM

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi Mar 28, 2014 7:57 AM

With frenzied preparations underway for the forthcoming Lok Sabha elections, political parties are booking ad spots during the T20 World Cup

Abhinav Trivedi Mar 27, 2014 8:56 AM

The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK

Abhinav Trivedi Mar 27, 2014 7:46 AM

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views

Abhinav Trivedi Mar 26, 2014 8:45 AM

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors

Abhinav Trivedi Mar 24, 2014 7:07 AM

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

The Group CEO of NDTV feels that without evidence, hurling allegations is ridiculous. He also feels that there is no reason to doubt that BARC will deliver what is expected out of it

Abhinav Trivedi Mar 20, 2014 10:00 AM

Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity

Abhinav Trivedi Mar 14, 2014 8:32 AM

According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes

Abhinav Trivedi Mar 14, 2014 8:17 AM

Television honchos have stressed on clarity over the regulatory issues from the regulator, as well as early settlement of issues such as addressability of consumers & subscription revenues

Abhinav Trivedi Mar 13, 2014 9:20 AM

The APAC CCO of kids genre at Turner International also feels that originality, physical humour & animation are the core parameters before finalising content for the Indian market

Abhinav Trivedi Mar 12, 2014 9:27 AM

The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction

Abhinav Trivedi Mar 12, 2014 9:14 AM

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced

Abhinav Trivedi Mar 7, 2014 9:14 AM

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi Mar 6, 2014 8:28 AM

Channels such as Cartoon Network & Pogo were already present in most of the homes in India, therefore, digitisation hasn't much impacted the network in this context, says Turner International India’s Desai

Abhinav Trivedi Mar 3, 2014 8:12 AM

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi Feb 21, 2014 9:41 AM

The excise cut is unlikely to directly benefit the auto and consumer durables sectors, say industry experts, who don't see much impact on media spends, which are expected to remain the same as planned

Abhinav Trivedi Feb 21, 2014 9:11 AM

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

Hindi GECs lag behind other genres in terms of engaging the audiences innovatively despite having a robust presence on digital platforms

Abhinav Trivedi Feb 18, 2014 9:14 AM

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its consumption

Abhinav Trivedi Feb 14, 2014 9:07 AM

As inevitable as increasing ad spends on digital are, TV will continue to be the best bet for mass reach in the future. Marketers react to GroupM's AdEx report, 'This Year, Next Year 2014'

Abhinav Trivedi Feb 12, 2014 8:41 AM

Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service

Abhinav Trivedi Feb 11, 2014 9:14 AM

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level

Abhinav Trivedi Feb 7, 2014 9:46 AM

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

With the Delhi HC deferring a stay order to Kantar in the TV ratings guidelines case, industry stakeholders say the case has become strong for both Kantar & the Govt, hence they have adopted a wait & watch approach

Abhinav Trivedi Jan 30, 2014 9:16 AM

Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario

Abhinav Trivedi Jan 29, 2014 8:57 AM

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi Jan 27, 2014 9:41 AM

The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country

Abhinav Trivedi Jan 24, 2014 9:24 AM

Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn

Abhinav Trivedi Jan 24, 2014 9:00 AM

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group

Abhinav Trivedi Jan 23, 2014 8:32 AM

The IBF, AAAI & ISA are working closely to carve out a solution & avoid a possible ratings blackout. Sources indicate that TAM will also be involved in these negotiations "when the time is right"

Abhinav Trivedi Jan 22, 2014 9:11 AM

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi Jan 21, 2014 9:32 AM

Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects

Abhinav Trivedi Jan 20, 2014 9:19 AM

Industry experts say that not all channels following the 12-min ad cap are doing so because of the regulation, but because of the inconsistent ratio of supply & demand, combined with inventory rate hike

Abhinav Trivedi Jan 13, 2014 8:57 AM

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts

Abhinav Trivedi Jan 9, 2014 9:28 AM

2014 will not turn around the dimensions of the business upside down, but things will move at a faster pace, which will make the distribution business more organised, say industry experts

Abhinav Trivedi Jan 7, 2014 9:27 AM

Players in the e-commerce space believe that apart from improving business infrastructure, FDI will bring transparency in the funding aspects in e-commerce

Abhinav Trivedi Jan 6, 2014 9:03 AM

The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts

Abhinav Trivedi Dec 30, 2013 8:57 AM

The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network

Abhinav Trivedi Dec 27, 2013 9:57 AM

The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network

Abhinav Trivedi Dec 27, 2013 8:31 AM

It is learnt from highly placed sources in the industry that debt funding from stakeholders is in place. BARC has AAAI, IBF and ISA as its prime stakeholders

Abhinav Trivedi Dec 26, 2013 9:42 AM

Industry experts see the decision in the IndiaCast UTV Vs Dish TV case as more of a compromise between the two players. They believe that now it will be a game of crowdpulling

Abhinav Trivedi Dec 24, 2013 9:50 AM

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

Abhinav Trivedi Dec 24, 2013 8:15 AM

Both IndiaCast and Dish TV are interpreting the court order, which is likely to be in public domain today, in their favour

Abhinav Trivedi Dec 21, 2013 8:46 AM

2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases

Abhinav Trivedi Dec 20, 2013 10:49 AM

2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases

Abhinav Trivedi Dec 20, 2013 9:17 AM

Issues such as high carriage fees, disputes with LCOs, MSOs & DTH players, and the unorganised market at the grassroot level continue to be the bone of contention for all stakeholders

Abhinav Trivedi Dec 18, 2013 9:35 AM

If the MSOs fail to complete the formalities within the stipulated time, the regulator has asked the broadcasters to shut down their respective signals by December 31

Abhinav Trivedi Dec 17, 2013 9:01 AM

Industry experts say that some broadcasters might use the NBA petition in the court as a shield or might individually file case in the High Court, but there might be no significant outcome before the polls in 2014

Abhinav Trivedi Dec 14, 2013 10:51 AM

TRAI has asked MSOs and broadcasters of pay channels to enter into written interconnection agreements and also reduce the number of terms and conditions

Abhinav Trivedi Dec 14, 2013 8:24 AM

The distribution in Chennai is still largely on analog mode, being controlled either by SUN TV or Govt-owned ARASU TV. This is not providing a level playing field to players

Abhinav Trivedi Dec 13, 2013 9:17 AM

Except Star Plus & Zee TV, the other GECs saw a decline in viewership. Sony, however, saw a small hike, but continued to be placed in the sixth position

Abhinav Trivedi Dec 13, 2013 7:54 AM

Most content in the English entertainment genre is imported as there is reluctance to invest & create content. Moreover, appointment viewing is less as shows are downloaded & watched

Abhinav Trivedi Dec 11, 2013 8:54 AM

The CEO of MSM maintains that cartelisation will be a win-lose attempt instead of a win-win. If cartels are formed anywhere, it will be the time for the Competition Commission of India to step in, he adds

Abhinav Trivedi Dec 11, 2013 8:35 AM

Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision

Abhinav Trivedi Dec 10, 2013 8:23 AM

Kapil Sibal, Prasoon Joshi, Anil Dharker & Gurbir Singh stress that media should be transparent in its reporting, present genuine facts & have an unbiased approach towards reporting

Abhinav Trivedi Dec 9, 2013 8:56 AM

Arpit Mankar, Programming Head & Sunil Punjabi, Business Head, AXN say that while time spent on English entertainment channels has increased, the reach has dropped

Abhinav Trivedi Dec 6, 2013 8:46 AM

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DEN and Hathway

Abhinav Trivedi Dec 6, 2013 8:34 AM

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 10:26 AM

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 7:54 AM

Star Sports does not only have telecast rights to all BCCI matches, ICC Champion's League T20 & ICC World Cup, it also showcases them brilliantly, giving it an edge over other cricket b'casters

Abhinav Trivedi Dec 4, 2013 8:29 AM

The regulatory authority also stated that it will interfere in cases from time to time to protect the interest of the subscribers or monitor the quality of service

Abhinav Trivedi Dec 4, 2013 7:50 AM

Rajesh Sethi, CEO, TEN Sports talks about the marketing initiatives taken by the channel for the India-SA series, the monetisation game, having sold 90% of the inventory and much more...

Abhinav Trivedi Dec 3, 2013 9:00 AM

The Business Head of ZeeQ says that the core focus has been subscription, and because of the ZEE mother brand, the channel is at 1.5 cr set top boxes out of the 2 cr installed

Abhinav Trivedi Nov 29, 2013 8:44 AM

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

Star-Sports' FIR against GTPL Hathway has again brought the distribution industry's issues over revenue sharing, declaration of subscribers & signal transmission into the limelight

Abhinav Trivedi Nov 21, 2013 8:19 AM

Various facets of the Cable Network and Regulations Act, 1995 are being discussed in the TDSAT court; experts believe this might buy broadcasters more time

Abhinav Trivedi Nov 18, 2013 8:34 AM

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 9:27 AM

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 8:44 AM

Frugal innovation, low margins & entrepreneurial spirit driving Indian digital companies; this is setting them apart from the capital-driven model in the West, say experts

Abhinav Trivedi Nov 15, 2013 8:36 AM

Sony added 41 million TVTs this week, moving up the ranking ladder. Star Plus garnered 536 million TVTs as opposed to 486 million TVTs in Week 44

Abhinav Trivedi Nov 15, 2013 7:37 AM

Highly placed sources have suggested that though the TDSAT court will take its normal course over the ad cap issue, there is a possibility of "high level lobbying"

Abhinav Trivedi Nov 12, 2013 8:12 AM

B'casters & editors speak against the UPA Govt's ban on opinion polls & boycotting of TV debates. The Govt should not try to curtail media in any manner in a democracy, say experts

Abhinav Trivedi Nov 11, 2013 7:46 AM

A development is likely to take place within a week. The change will be on parameters of accountability, security & the number of people managing the social accounts of STAR India

Abhinav Trivedi Nov 8, 2013 10:01 AM

Star India issued an apology on Twitter for abusive tweet & decided to overhaul in terms of accountability, security & number of people managing social accounts of network.

Abhinav Trivedi Nov 8, 2013 8:06 AM

With Zee TV toppling Star Plus from the No. 1 position in Week 43 on the back of Chennai Express' TV premiere, big ticket movies continue to wield their power over mainline GECs

Abhinav Trivedi Nov 7, 2013 9:45 AM

Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%

Abhinav Trivedi Nov 5, 2013 8:44 AM

Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth

Abhinav Trivedi Nov 1, 2013 8:42 AM

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times

Abhinav Trivedi Oct 28, 2013 8:17 AM

While some say that MHA's decision of reviewing security clearance of TV channels after every 3 years has risen out of confusion, others feel that it has been made to curtail emergence of more news b'casters before the elections

Abhinav Trivedi Oct 25, 2013 7:55 AM

Zee TV overtook Colors to take the second spot, while Sab TV displaced Life OK to move up to No. 5. Sony TV moved down to sixth position in Week 42 with loss in viewership

Abhinav Trivedi Oct 25, 2013 7:53 AM

Avinash Kaul, CEO, ET Now, Times Now & Zoom talks about the content orientation of Zoom, 10+2 ad cap challenge, ratings scenario & paid news, among other things...

Abhinav Trivedi Oct 24, 2013 8:37 AM

Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark

Abhinav Trivedi Oct 22, 2013 8:31 AM

The TV industry believes that TDSAT is likely to give an extension to the norm citing the macro-economic scenario, but it would certainly ask for more accountability in advtg

Abhinav Trivedi Oct 21, 2013 7:38 AM

The TDSAT hearings, scheduled for Oct 21 for select music channels & on Nov 11 for news broadcasters, have been rescheduled collectively to Oct 31 for all the channels

Abhinav Trivedi Oct 19, 2013 10:20 AM

With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings

Abhinav Trivedi Oct 18, 2013 9:09 AM

As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio

Abhinav Trivedi Oct 18, 2013 7:57 AM

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones

Abhinav Trivedi Oct 16, 2013 8:07 AM

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 9:09 AM

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 8:02 AM

Life OK garnered 347 mn TVTs & relative share of 14.39%. Colors claimed second spot with 476 mn TVTs as compared to 458 mn TVTs in Week 39. Sony TV too climbed up to 5th position from 6th last week

Abhinav Trivedi Oct 11, 2013 8:49 AM

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail

Abhinav Trivedi Oct 9, 2013 8:21 AM

Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent

Abhinav Trivedi Oct 8, 2013 8:33 AM

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...

Abhinav Trivedi Oct 7, 2013 8:22 AM

Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership

Abhinav Trivedi Oct 5, 2013 8:20 AM

Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike

Abhinav Trivedi Oct 3, 2013 7:57 AM

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

Adherence of ad cap from Oct 1 looks bleak because the economic scenario & timing do not support it. Differences among b'casters & recent stay orders from TDSAT have only added to the chaos

Abhinav Trivedi Sep 27, 2013 8:11 AM

Industry insiders believe that the division among broadcasters over 10+2 ad cap is likely to create a ripple effect in the industry. A clear situation will emerge within a month

Abhinav Trivedi Sep 26, 2013 9:13 AM

Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. This is good for the industry & advertisers, say experts

Abhinav Trivedi Sep 25, 2013 8:56 AM