Dentsu Communications has bagged the creative duties of Emerald Haven Realty, the housing business of the TVS Group. The win comes on the back of a multi-agency pitch
Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago
Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
Meanwhile, the Pramod Muthalik controversy seems to have resulted in a slight increase in negative sentiment for the BJP
With frenzied preparations underway for the forthcoming Lok Sabha elections, political parties are booking ad spots during the T20 World Cup
Lachlan Murdoch has been appointed as Non-Executive Co-Chairman, while James Murdoch has been elevated to the position of Co-Chief Operating Officer
The report, jointly conducted by Fox Broadcasting, Twitter & Advertising Research Foundation, examines the value of earned TV Twitter audience for media companies & brands
The board members are meeting today to decide on giving a go ahead to the advisories that have been drafted on People with Disabilities and Protection of National Honour
Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago
The Delhi chapter will see the best of the marketers from brands that successfully reinvented themselves. The keynote address will be delivered by D Shivakumar, Chairman & CEO, PepsiCo
Furniturewala has fifteen years of experience in creating and executing idea-led brand campaigns & design projects, while running agencies and creative departments. He will join Scarecrow on 1st April, 2014
Via the Vodafone portal, consumers will gain access to well-known Disney apps and games. Other unique features include a large catalogue of global and Indian content, games for feature and smart phones and 'Try and Buy' for users to try content before purchase
Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK
The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka
Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014
Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP News, Majha and Ananda