In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
The perfume retails for $190 which is approx Rs 17,000
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
Vikram Sakhuja, Partner & Director, Madison World and Chairman, MRUCI on delivering a bigger, better IRS to bring back reliable measurement to print
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
The IPO will open for subscription from October 7 to 9, the allotment of shares is expected to be finalised on 10 October, with the listing scheduled on the BSE and NSE on 14 October 2025
Before joining Tilt Brand Solutions, Krishnan was with Mullen Lintas for over four years. He has also worked at MullenLowe Lintas Group, Grey Group, and Star TV
No longer the quiet corner of advertising, India's BFSI sector is now unleashing an ad blitz to win Gen Z hearts and Bharat's wallets
WAVES 2025: How India is leveling up its gaming creator economy
Budgets under pressure, BFSI players scaling back on marketing?
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
Kumbh Mela is unique to India, and so is Fevicol: Sandeep Tanwani
and how does it reflect the brand's evolution over the past decade?
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Singh has been involved in sports administration for several decades
The festival’ saw over 5,000 submissions from filmmakers across the globe
The awards will be exclusively telecast on Mazhavil Manorama
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
The new cricket players for the league will be announced on September 15
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
Navin Sharma has over 18 years of industry experience
The milestone has been achieved within the first month of the launch
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
The event will be held on August 27, 2024 at The Ashok New Delhi
The venture has been led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall and Manish Shyam
The campaign was officially inaugurated on August 13th by the Chief Minister of Chhattisgarh, Vishnu Deo Sai
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
The Premier League began on August 17
The celebration is to mark the occasion of World Entrepreneurs' Day
Vedanta’s alumina refinery in Lanjigarh has won first prize in the “Best Energy Efficient Designated Consumer” category at the CII National Energy Efficiency Circle Competition 2024
The group has roped in Aamir Khan and garnered praise from PM Modi
Siddhartth Injetti will handle script development for feature films and web series
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
This Independence Day, the ProDigi spectacle joined other iconic buildings and monuments across Mumbai bathed in the Tricolour
The drama is a collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
The platform will redefine athletic performance monitoring & analytics
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
Both channels will air a series of content with the theme ‘India @100’
The agency has also conceived Cristopher, a human brand mascot
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
The campaign was initiated with the core idea by Maitri Advertising
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
The store launch in Sulur takes their total number of outlets across the country to 56
Deepika Jonnala has a decade of experience in the hospitality industry
Indian Racing Festival is gearing up for its third season
The equipment is worth Rs 6 million, the company said
Partnership engages 1.6 million women students across 8,200+ technical colleges
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
The series features the Storm and Storm HS models
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Juan Woodbury, North America Creative & Entertainment Lead, Ogilvy, New York named
This move will create additional jobs, besides providing flexibility and convenience to customers, the Retailers’ Association of India has said
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
Industries Minister Nitish Mishra was the chief guest at the event
The platform, ‘LullabAI’, will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
The 'Iss Baar Drugs Ki Haar' films aim to encourage everyone to be a part of this vital movement to empower the youth and promote a healthier, drug-free future
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
Laneige, a Korean skincare brand, has expanded its reach across India offline as well as online
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
According to the channel, BARC data shows that Times Now had 34.3% viewership share in the Budget Week
Project Parivartan has completed 5 years
The platform has been designed to address the unique needs and challenges faced by technology sales professionals in India
As per the channel, ABP Desam has over 160 crore impressions on YouTube and 40 crore video views on Facebook
The event was broadcast live across all iTV Network stations, including India News, NewsX, and regional channels
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
FREYAA, an Indo-Western apparels brand, was launched on June 17
Murugan K of Jaya TV has been elected Vice President
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
The media company occupied the office for over two decades
Apna Radio 90.0 FM was inaugurated at IIMC Aizawl
The teaming is for a Kolkata Royal Tigers ad film featuring Sourav Ganguly
GCC was also named as the region that will host the first PWR World Series in March 2025
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
The wins include ‘Best Regional Platform’ title
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
The show features a team of 24 reporters stationed across the country
In its Q2 2024 earnings call, Netflix announced that the series is Netflix India's biggest drama series to date with 15 million views
The documentary has been directed by Raghav Khanna
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
This milestone validates NDTV's position as a media industry leader
This strategic partnership is poised to revolutionize the content creation landscape.
The video highlights how the artisans genuinely enjoy doing what they do and love their craft, which is a part of their cultural legacy.
Business Today’s ‘Modinomics 3.0’ coverage to focus on Budget expectations
Deputy CM of Karnataka DK Shivkumar also graced the occasion
The summit is scheduled for July 12 at Galgotias University in Greater Noida
The deadline for submitting entries is July 20
The boutique executive search company has onboarded industry veteran Rohit Adya as co-founder and director
The product is being launched as a companion app under the name Akash Go
The 'LogoJam' challenge runs between 8 and 19 July with a reward of Rs 50,000 for the winner
Ashwin Sheth Group has collaborated with chlorophyll for the rebranding
Dubai’s vibrant business ecosystem makes it an ideal location, the company said
Hosted in Macau, the marketing event brought together top marketing professionals and thought leaders from leading companies
The awards focused on celebrating stories behind India’s infrastructural advancements.
CK Israni Group adds to its portfolio of luxury culinary brands
The app has announced the launch of #U1vibes, a campaign on its app and a contest for the release of the musician’s latest music video, "She’s a Killer"
The ad has been created by Maitri Advertising, Kochi
The ad has been created by Maitri Advertising, Kochi
The platform has reached the 5-million mark on YouTube in 16 months
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
The inaugural edition of the summit was held in New Delhi
The win includes 2 gold awards, 12 silver awards, and 23 bronze awards
The platform will provide insights to make decisions to plan, review, update and evaluate cinema ad campaigns
AEM Assets is used by brands to manage library of images, videos and other content
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
Companies like Nazara and Abakkus are already working with TeamNest
Horror audio series Yakshini shines
The three films have been directed by Gautham Vasudev Menon and conceptualized by DDB Mudra South
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
This partnership has led to 24 per cent new user growth
The B2B apparel sourcing and manufacturing startup had backing from new investors like Stride Ventures, Stride One, and Trifecta Capital, along with existing ones Lightspeed and Alteria Capital.
In the five years of operation, NP Digital India has extended its services across earned, owned, and paid media, offering SEO services, pay-per-click advertising, social media services
MADDYS 2024 has received 1015 submissions
To build voice AI capability to empower writers
The new identity reflects the contemporary image that aligns with Sumadhura’s current growth
The elections for the executive committee are set to take place in September this year
The theme for this edition of the conclave was 'Sustainability Practices in Industry'
The interviews with Prime Minister Modi and Home Minister Amit Shah, in particular, garnered extensive attention
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
The six-part ad film series has been created by Studio Eeksaurus