Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Deepak Jolly, Founder and Director, Consocia Advisory tells us about how he honed his exceptional storytelling skills, his favorite campaigns, and what keeps him going outside the professional space
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Guest Column: Priyanka Manglani, Account Director, Ruder Finn India, talks about how professionals can leverage AI to unlock new frontiers in the industry
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds
As per the company post, the Communications Manager for India will be accountable for developing, driving, and executing the overall communications strategy
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
This investment has shifted the stakeholder structure, with Maven now holding a majority stake of 76%, while Vineet Handa and co-promoter Puja Handa's shares have decreased to 24%
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
At the e4m India PR and Corporate Communication Conference, industry leaders deliberated on the issue of building trust and transparency in a time of disinformation
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era
Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Guest Column: Snigdha Voruganti, Assistant Manager of Communications and Sustainability Innovations at Shahi Exports, shares intricacies of crafting compelling communication for fashion industry
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Shivani Gupta, Corporate Communication Lead, Herbalife International India Pvt. Ltd., provides a roadmap to building customer trust while countering false narratives
PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation, Power Finance Corporation, and more
Ashish Babu has been associated with TCS for 15+ years and has held various positions, including CMO for Europe and the UK as director of communications