Aditi Gupta
Assistant Editor
Aditi.Gupta@exchange4media.com
@Aditi1810
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Assistant Editor
Star–Zee arbitration: Will the case rewrite rules of sports rights market?
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
News broadcasters may slash Rs 150-cr landing page spend
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Bigg Boss top revenue generator for Banijay Asia, says CEO Deepak Dhar
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
ZEEL’s market value soars 15% on settling merger dispute with Sony
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
Cricket rights monopoly: Will CCI stand in the way of RIL-Disney merger?
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
News channels gain ground in ad vol, narrow gap with GECs
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
MIB's silence on TRAI's licence fee reduction suggestion keeps DTH sector hanging
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Private channels on Prasar Bharati OTT a breach of guidelines?
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Walt Disney to curb password sharing from Sept
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed
Big bucks for news broadcasters: Revenues soar up to 40% in Q1 FY25
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium for advertisers to reach out to consumers
Draft broadcasting bill: A step forward but concerns over govt intervention, says industry
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Tata Play removes Sony channels from bouquet; Sony calls it arbitrary
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Advertising in full sprint as Olympics 2024 begins in Paris
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Sapangeet Rajwant moves on from Viacom18
Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Broadcasters may secure interim stay against TRAI directive on pay channels: Legal experts
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
Broadcasters may take legal route against TRAI's pay channel directive
TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels
Is TRAI’s suggestion to encrypt DD Free Dish channels even feasible, ask broadcasters
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers
Is free YouTube content costing Sony its TV audience?
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
Festive season to be a hit for TV ad rev, say marketers
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Self-declaration certificates: Industry pushes for one-time submission
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’
NBP: TRAI silent on OTT regulation & data privacy?
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
We ensure right SDCs go with right creatives to right destination: Karan Gupta
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Easy accessibility of self-declaration certificates: A privacy concern for brands?
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
T20 World Cup: High demand for TV ad inventory as India makes it to Super 8?
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Channel price hike: Are broadcasters and cable operators nearing a compromise?
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
ZEEL to raise Rs 2000 crore in funds to enhance strategic flexibility
The fundraising will be facilitated through issuing equity shares, other eligible securities or both
ICC Men's T20 World Cup: Ad inventory for India vs Pak almost sold out?
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
What does CCI's anti-trust clearance mean for Disney-RIL merger?
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket broadcasting
Hopeful that NTO 3.0 will strengthen Pay TV ecosystem: Punit Goenka
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
RIL-Disney merger: NCLT approval first in a series of nods, say legal experts
The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from NCLT, regulatory bodies and stock exchanges, say experts
Digital media revenue stood at Rs 63,200 crore in FY 23-24: COTT Annual Report
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
National Broadcast Policy must not hurt creative freedom: Industry tells TRAI
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
Any new ratings agency will create a bigger problem: IBDF to TRAI
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
T20 World Cup: ‘Viewership will spike as most games in prime-time slot’
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Would broadcasters be willing to offer flat 35% distribution fee to cable operators?
Currently, DPOs get a 20% distribution fee from broadcasters on the price of TV channels. They have an option to avail 15% more subject to certain conditions
Disney reports first profit in streaming business
The company saw a decline in sports revenue from Star India by 17%
Is JioCinema’s new subscription plan sustainable?
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
e4m Media Debate 2024: Industry leaders call for reforms in BARC
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Sports business is all about feelings: Prashant Khanna, Disney Star
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Cable operators seek flat 35% distribution fee on MRP of TV channels
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95% penetration of channels, should be removed
DD FreeDish to reach 5 crore homes by next year: MIB’s Sanjiv Shankar
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar Lahoti
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
Will IPL 2024 score bigger ad numbers than last 2 seasons?
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
DTH needs a level playing field in terms of regulations: Dish TV CEO Manoj Dhobal
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the recent meeting with the TRAI chief and more
Stakeholders ask TRAI for DPO rights to make channel bouquets
As per sources, certain broadcasters have advocated for TRAI to enact tariff forbearance to bolster the competitiveness of the pay-TV sector vis-à-vis platforms like OTT and DD Free Dish
‘We have localised Japanese anime & made it relevant to kids in India’
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ ratings
Network18 revenue jumps 50% in FY24
Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24
Focus is to be present on TV to maintain continuity for power brands: Rajiv Dubey, Dabur
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
ZEE withdraws NCLT plea for Sony merger: Move to find new partner?
Also, the withdrawal of the plea will mean one less litigation for ZEEL which might help the company in the long run, say experts
Price hike of TV channels put on hold till June?
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction from cable operators during elections
National Broadcast Policy: TRAI talks connecting 100 million ‘TV Dark’ homes
India has nearly 320 million households, out of which over 100 million do not have access to television, according to TRAI
Is the Cable breaking?
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
Tata Play collab offers premium consumer targeting on linear TV: Amrutha Nair, Disney Star
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
IPL 2024: A win-win for TV and Digital?
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Pay TV homes on the decline: Will CTV run the show?
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate, Connected TV will take over in a big way
Is the worst over for TV ad industry?
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry
50-60 million TV homes to have DD FreeDish in next 4-5 years: Prasar Bharati CEO
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only free-to-air (FTA) DTH service in India
Does ZEEL need a strategic or financial partner to weather the storm?
In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for ZEEL to tide over the tough times, say industry experts
Intense and prolonged merger-related activities impacted Zee operations: R Gopalan
During an investor conference call, ZEEL Board Chairman R Gopalan said that the company will make counterclaims against Culver Max and BEPL for breaches of merger agreement 'at the appropriate stage'
Our digital mix is around 60% of total media spend: Coca-Cola
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
ZEEL’s revenue down 3% in Q3 FY24
The net profit of ZEEL for Q3 FY24 was Rs 58.5 crore, up from Rs 24.32 crore in the same period in FY23
Offered many proposals to address Sony’s demands, but they weren’t accepted: Punit Goenka
Punit Goenka, ZEEL’s Managing Director, said during the Q3 earnings call that he has chalked out a plan to bring back the company’s margins and drive growth
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads India
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Need a comprehensive act to regulate cable TV industry: Parliamentary panel tells Centre
The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a level-playing field in the sector
Walt Disney reports 27% jump in operating income in Q1 FY24
Walt Disney has said revenue from linear network in entertainment was down by 12% from the previous fiscal due to lower advertising and affiliate revenues
NCLT can’t enforce Zee-Sony merger if one party is unwilling: Experts
According to legal experts, Sony will have the option to file an appeal before NCLAT against the decision of NCLT
'Disappointed,' says Sony at SIAC refusing to restrain Zee from moving NCLT
The media company also said that it will vigorously fight for its right to terminate the merger agreement and seek a termination fee among other remedies at the SIAC
Merger fallout: Zee share prices down 30%
Zee prices opened at Rs 208 per share against the previous close of Rs 231.75 on the BSE
Fresh legal battles for ZEEL after break-up with Sony?
Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative proceedings by SEBI. Sony seems to be in a much stronger position
Merger off: How will it impact Zee share prices?
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen prior to the merger announcement
FCB Ulka’s revenue up 8% in FY23
Revenue from the sale of services stood at Rs 163.6 crore in FY23, up from Rs 157.55 crore in FY22
Over 15 employees exit Disney Star
As per sources, some senior executives have also moved out of the network
Default on $200 million payment to Disney: New trouble for Zee?
The payment default by Zee to Walt Disney’s India unit has added another layer of complexity to the already tumultuous situation surrounding the Zee-Sony merger, say experts
Can Zee take legal course if Sony pulls the plug on merger?
In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole cost of the deal, say legal experts
BARC to increase meter count to 65K: Will this be enough for India’s 200M TV homes?
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
Two mega mergers: Will 2024 start a new chapter in TV industry?
The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according to industry insiders
Are two months enough to finalise the mega Reliance-Disney India merger?
Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes, say legal experts
Experiential marketing means constructing the product along with customers: Manoj Adlakha
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Zee-Sony: ‘High likelihood of the merger going through’
Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by April 2024
InMobi sees revenue jump of 41% in FY23
InMobi's profit too sees a huge jump of Rs 89 crore
Zee, Sony parting ways is more power for RIL: Experts
Industry insiders believe that the likely Reliance-Disney merger could have a monopolistic approach if the Zee-Sony merger does not go through
Malayala Manorama revenue jumps 18% in FY23
The media house’s revenue from operations was recorded as Rs 1,207 crore in 2023, up from Rs 1,028 crore in 2022
ZEEL asks Sony to push merger date
The merger agreement between Zee and Sony was to be closed by Dec 22, 2023
Need to modernise MarTech stacks for integrated customer experience: Apoorv Durga
The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack
'Duration of the content doesn't matter as long as it is good'
During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced
Mathrubhumi revenue up by 15% in FY 23
Ad expenses rose to Rs 11.86 crore this fiscal
Our subscriber base is growing by 50% YoY: Aditya Pittie, MD, IN10 Media Network
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more
'Shashi Sinha contributes to client success and builds strong ad industry body'
Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry
Shashi Sinha bestowed with AAAI Lifetime Achievement Award
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
FY23 Poor Show: Broadcasters see drop in ad rev
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
ShareChat CRO Udit Sharma moves on
Sharma joined ShareChat in June last year
LinkedIn India FY23 revenue stands at Rs 1873 crore
The company has recorded a net profit of Rs 175 crore; advertising spends stood at Rs 129 crore in FY23
X India posts total revenue of Rs 208 crore in FY23
The company has posted a loss of Rs 1.4 crore for the financial year
ShareChat revenue stands at Rs 719 cr for FY23
ShareChat Coin's ad income has increased 2.3 times to Rs 285 crore in FY23
Will MIB’s draft broadcasting bill curtail creative freedom & raise costs?
Experts also believe that increased governmental interference may lead to selected broadcasting and it may also increase the trend of oligopoly in the media and broadcasting sector
Proposed broadcasting bill: Linear TV may see relaxing of regulation?
While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts
ZEEL revenue up 20% in Q2 FY24
Digital platform Zee5 saw a revenue jump of 59%
We’d like to stay in Indian market, considering options: Walt Disney CEO Bob Iger
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
Amazon posts 26% growth in ad revenue in Q3
The e-comm giant reported a 13% growth in net sales
Are broadcasters losing paid TV subscribers due to NTO 3.0?
Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no good impact
SAT relief for Goenka puts Zee-Sony merger back on track: New entity to be listed in Jan?
Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end
Hyundai’s ‘6 hai toh safe hai’ campaign intends to set a safety benchmark: Virat Khullar
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
IDMIF informs MIB about content accessibility steps taken for people with disabilities
The ministry had earlier sought inputs regarding the formulation of accessibility standards from self-regulatory bodies of Online Curated Content Publishers
Meta global revenue jumps 23% in Q3
The social media giant has posted $11.8 billion as net income
GTPL Hathway Q2 revenue up 19% Y-o-Y
The subscription revenue from cable TV services for the quarter has increased 17% Y-o-Y
Media mix for Zoya’s latest jewellery collection is mostly digital and print: Ajoy Chawla
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
Expecting 8-9% growth this festive season: Tarun Garg, Hyundai
Garg, the COO of Hyundai, talks about the carmaker's association with GECs, expectations from the festive season, media mix and more
India-Pak World Cup clash: Industry abuzz with ad inventory chatter
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
India vs Pak World Cup match: Will it break past digital viewership records?
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
World Cup fever & festive fervour raise FMCG demand: AdEx may go up 15%
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Auto sector revs up ad budget for festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Punit Goenka plea against Sebi: Understanding the outcome
As SAT reserved its verdict on Goenka's plea, industry experts speculate on the impact of the possible results
Our Asian Games 2023 campaign is an idea that money can’t buy: Neville Bastawalla
Bastawalla, Head Marketing & On-Air Promotions, Sony Sports Network, SPNI (Culver Max), shares the network’s strategy for the Asian Games coverage, the media mix and more
Our marketing budget is up by 15% this year: Shashank Srivastava, Maruti Suzuki
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Unencrypted channels on DD Free Dish promoting piracy?
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which is harming the industry
'DD Free Dish not abiding by TRAI's regulation': AIDCF moves TDSAT
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
Quint revenue up 31% in FY23
The company has posted 32% growth in net profit from Rs 482.67 lakh in FY22 to Rs 637.62 lakh in FY23
Shemaroo Entertainment’s FY23 revenue up 46% YOY
The company’s total income for FY23 stands at Rs 538 crore
BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr per match
The rights are for bilateral India matches on home turf for the next five years
Network18’s revenue grows 6% in FY 2023
Company’s revenue from advertisement and subscription grew by 10.9%
Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights
The media companies will be taking part in the online auction for TV and digital rights
‘Sports rights is very cyclical in nature’
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
Good News: Fall in newsprint price raises print industry's hopes of better profits
Industry players say the reduction in newsprint cost to $600 will provide a favourable position and enhance their financial outlook, but the benefits will be seen only by next quarter
Cricket, Bigg Boss or Quiz: Too many options for brands, but will KBC’s ad game suffer?
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Culver Max Entertainment: Total income up to Rs 6912 crore in FY23
11% drop in advertising revenue
Green light for ZEE-Sony merger: Road cleared for $10-bn media powerhouse
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and share in advertising
Is the humble cable TV facing an existential crisis?
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is estimated to go further down to 116 million by 2025
What hit TV ad revenue in H1?
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup
'Kellogg’s India aims to deliver the Hershey's experience with nutrition commitment'
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends and more
ICC World Cup: Ad rates up but brands still game?
Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers
Bigg Boss OTT 2: More viewers, more brands, higher revenue, says industry
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
Will TV see growth in distribution revenue this year?
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of NTO 3.0
India-WI cricket series: DD set for a good innings with advertisers?
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
Consolidation of OTTs to lower losses: Will more make it merrier?
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts
Cannot ignore influencer marketing: Arjun Ranga, Cycle Pure Agarbathi
Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the makers of Cycle Pure Agarbathi, talks about the brand's marketing mix, product innovations and more
Prasad Sanyal joins Times Internet as Business Head
Prior to this, he was with HT Digital Streams as the Chief Content Officer
TV AdEx: Big shows & festive season to bring respite after sluggish summer?
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
YES Bank owns 43% market share of UPI: Nipun Kaushal
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
TV top choice for kids despite popularity of digital platforms?
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
Whether at work or at home, always ask for help: Sujata Dwibedy to working moms
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
Paper price reduction to boost profits of Print companies
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
Customer-first is the core behind new content slate: Manish Kalra
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
I am better at my work because I am a mother: Lara Balsara Vajifdar
As part of e4m's Mom Boss series, we speak to Balsara Vajifdar, Madison World’s Executive Director, who tells us that there's no right way to maintain a work-life balance
Before motherhood, my idea of success was one-dimensional: Jennifer Pandya
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Shades of inclusivity: Inside Estée Lauder India's 'awareness-first' digital campaign
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more