Rs 644 crore in FY25: Government ad spends underscore Print’s power
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
ads
From Amul Girl to AI avatars: How brand mascots are being reimagined
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
What creativity will mean for brands in 2026
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Amazon’s Gulshan Verma on why full‑funnel is the new advertising mantra
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Vignesh V joins Samsung Ads India as Director of Ad Sales
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Seedtag study reveals how neuro-contextual ads make scrolling worth your time
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Ola Electric’s CMO Anshul Khandelwal step
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Nostalgia, humour, AI magic and stories we loved: 15 ads that defined 2024
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
Mathrubhumi's new era: Shreyams Kumar hands over digital evolution torch to Mayura, Devika
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
The making of modern Santa: A tale of marketing genius
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
Manish Kalra moves on from ZEE5 test1122
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Volvo awards $500M global media account to IPG Mediabrands
Volvo partners with IPG Mediabrands for global media strategy, marking a major agency change after 25 years
Unsoo Kim reappointed as MD for three years at Hyundai Motor India
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
OTT regulation comes under MIB ambit: Jyotiraditya Scindia
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
FM radio Phase III auction: Mirchi and Radio City opt out11
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
The Maddies 2024: Big honours for Mindshare India & Britannia Industries
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
PHD appoints Eileen Ooi as Asia Pacific CEO
Eileen Ooi will continue to oversee OMG Malaysia as CEO
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Is Zee’s and IDPL's Dr. Idris Loya likely to move on?11
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
Prasar Bharati expected to launch OTT platform on Sept 15: Report
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Best ads of the week: Parle G breaks biases for Bappa, Varun Dhawan advocates for Walkaroo
Ads we loved in the last week of August
Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'
Ads we loved in Week 4 of August
Paytm Ads’ Sameer Kapoor steps down as Senior Vice President
Sameer Kapoor was associated with Paytm Ads for 5 years
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
Flipkart Ads takes homes 9 metals at e4m IMA South 2024
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
'We respect local laws': Meta clarifies stance on alcohol and gambling ads in India
The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement
Ashwin Kumar Iyer named AVP and National Sales Head at JioAds
Prior to this, Ashwin Kumar Iyer was with Paytm Ads as Asst. General Manager
Meta to allow alcohol, gambling ads in India, APAC, LATAM
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated sibling love
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
Best ads of the week: Cadbury makes moments never made, Goibibo steps up for bros
Ads that shone in Week 2 of August
Will Roadstar lead the way for OOH measurement?
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Bad Man Gulshan Grover has blackmail lessons for sisters this Raksha Bandhan in boAt ad
The actor has tapped into his Kabira character from Hera Pheri
Govt proposes a unified system to address misleading ads
This is in response to the SC's criticism of the government last month for failing to file enough complaints about corporations' deceptive health claims
Spykar celebrates the bond of Raksha Bandhan with #ThreadsOfLove campaign
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
Best ads of the week: Dove breaks cycle of beauty tests, Facebook nurtures people power
Our pick of the best commercials in Week 1 of August
Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Cricket and festive shopping: A winning combination for brands
How brands can maximise impact with the year’s most thrilling cricket lineup
Proposed ban on surrogate ads: Industry braces for spend impact
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Apple & Google drop the ball with controversial ads
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Can Roadstar go the extra mile to allay media owners' apprehensions?
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
Govt tells BCCI, SAI to stop sportspersons from appearing in surrogate ads
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Outbrain enters deal to acquire Teads
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
DOOH: BMC to allow video ads in 'controlled environment'
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Best ads of the week: Hunger finds Fuse, Snickers in a Rohit Shetty film
Our pick of the ads that impressed us in Week 3 of July
IOAA tells agencies, 'Deal only with our OOH members'
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy