Ajay Singh elevated to Business and Marketing Head at HRX
In his new role, Ajay will steer HRX towards new heights of success and innovation
Date-wise News
Indian artists discovered 10 billion+ times by first-time listeners in 2023: Spotify
Punjabi, Hindi and Tamil are some of the fastest-growing languages on Spotify in India
e4m IDMA 2024: 'Find the X’ campaign by Air India Express bags gold
The brand won the gold metal under the ‘Best Use of Social Networks/ Social Media’ category
Sandeep V Maudgal Iyer appointed Executive Creative Director at Leo Burnett India
Sandeep V Maudgal Iyer was previously the Associate Executive Creative Director at Leo Burnett Orchard
Noise film with Virat & Taapsee encourages all to embrace voices that fueled their success
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
Dinesh Joshi departs from HP India
He had been with HP India since 2016
Communication strategies for managing ideological polarisation
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Perfect pairing for cozy rainy days: Britannia Good Day Butter launches billboard campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Disney+ Hotstar ropes in PubMatic to enable programmatic monetization of content
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
We want to double down on influencer-led content: Jennifer Pandya, CaratLane
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Domino's unveils Cheese Volcano Pizzas
The brand has launched a new TVC this range
Guidelines are clear on how athletes can be congratulated by non-sponsors: Manisha Kapoor
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Times Now Budget Day viewership share stands at 33.7%
According to the channel, BARC data shows that Times Now had 34.3% viewership share in the Budget Week
Kalyan hoarding collapse: 3 vehicles damaged, 2 people injured
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Govt tells BCCI, SAI to stop sportspersons from appearing in surrogate ads
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Understanding cultural codes is critical for health & wellness marketeers: Shivam Puri
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
Visa names Anand Jha as Vice President, Head of Government Engagement for India, S Asia
Prior to this, Anand Jha was Managing Director, Government Relations at Blackstone for India and South Asia
Outbrain enters deal to acquire Teads
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
Mohit Dhanjal joins Metro Brands as Chief Operating Officer
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
Ritesh Khosla appointed General Counsel of Sony Pictures Networks India
Ritesh Khosla joins with over two decades of experience in mergers and acquisitions, JVs, regulatory frameworks, compliance, corporate governance, complex litigation, and IPR protection & enforcement
Bacardi names Monojit Mukherjee Director-External Affairs–India, Neighbouring Countries
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
Mahima Kaul joins Netflix India as Director of Public Policy
Prior to this, Mahima Kaul was with Bumble as Director, Public Policy, APAC
Anuradha Razdan gets new roles at Unilever
Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer
UFO Moviez reports 11% YOY revenue growth
The company's consolidated revenue has grown by 11% from Rs 85 crore in Q1 FY24 to Rs 94 crore in Q1 FY25
Zomato's ad spends up 26% in Q1 FY25
The advertising & promotion expenses stood at Rs 396 crore
Cookies still on plate, but save your appetite for first-party data, say agencies
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Emami’s ad spends up 21% in Q1 FY25
The advertising and promotion expenses stood at Rs 183.7 crore
Amazon reports 20% jump in Q2 ad revenue
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Draft broadcasting bill: A step forward but concerns over govt intervention, says industry
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
RIL, Disney offer to sell some channels for faster anti-trust nod to merger: Reports
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
We need to understand the culture, traditions & needs of customers: Sandeep Verma, Bayer
At e4m Health & Wellness Marketing Conference, Sandeep Verma, Country Head (India, B’desh, SL), Bayer, spoke to Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld and e4m