Vijay Karnataka launches Kannada financial newsweekly – VK Money
The first issue was released on 28th April 2024
Date-wise News
Ola Cabs CEO Hemant Bakshi quits; Restructuring to affect 10% of company's staff
Hemant Bakshi's departure comes within four months of his joining
Aditi Tyagi moves on from Bharat Express
Sources say that Tyagi has joined News18 India
Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh named Jury Chairs for Abby Awards
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
Diana Penty & The Body Shop recommend roses for moms on Mother's Day
The video campaign spotlights the brand's British Rose range
Palmolive unveils first campaign for body wash category
The campaign talks of ‘taking a moment to savour the feeling’
Jasprit Bumrah turns challenging situation into moment of joy for Boomer Jelly on Top ad
The TVC is conceptualised by DDB Tribal
Campa Cola’s re-introduction campaign celebrates the confidence & ambition of new India
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
Aabha Sachdev joins The Times of India as Brand Head – Metro Supplements
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
Amazon Fresh rolls out new campaign with Manoj Bajpayee
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
Virtue Worldwide appoints Saumya Baijal as Director-Brand Strategy
Saumya Baijal has earlier worked with advertising networks like Ogilvy, McCann Erickson and MullenLowe Lintas Group
IPG posts total revenue of $2.50 billion for Q1
The net income of the agency stands at $110.4 million
ABC vs RNI: Choose your credibility yardstick
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance
The campaign covered 21 markets over three weeks
Most reputed magazines are omni-channel content powerhouses: Manoj Sharma
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine Congress 2024
Why radio's rhythm is real estate’s best beat
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
e4m TechManch 2024 to be held on July 19
The eighth edition of the digital marketing conference will be held in Mumbai
DD FreeDish to reach 5 crore homes by next year: MIB’s Sanjiv Shankar
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
‘No opportunistic sale’, says Bombay Shaving Company CEO about Prachi Nigam ad
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
The RCB partnership will help us reach out to today’s digital natives: Ravi Santhanam
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach