Affinity acquires German consumer engagement tech company Opinary
The acquisition helps the ad tech company to expand its footprint in the European market
Date-wise News
Ogilvy’s Creative Director Karthik Krishnan moves on
Krishnan joined the agency in March 2020
‘You have to constantly listen to what people are talking about you’
At the inaugural edition of e4m iDAC conference, industry experts discuss about turning brands into bonds digitally’
Primex Media Services bags PR mandate for ArcelorMittal Nippon Steel India
The mandate is for the south Gujarat region
Govt plans to auction 808 radio channels in 284 cities
120 community radio stations added in the last 2 years, the Minister of Information and Broadcasting has said
The Advertising Club Bangalore launches campaign for World Emoji Day
The campaign Emojify India aims to promote inclusivity and diversity
FanCode bags digital rights for Lanka Premier League
The T20 tournament is scheduled to take place from July 30 to August 20, 2023
‘We need to take time out to mentor’
Valerie Pinto, CEO, Weber Shandwick, explained the reason behind factors lacking in the current generation, how the problem of retaining employees is being addressed and more
‘The influencer marketing economy has grown bigger but so have the number of creators’
At the e4m iDAC conference, influencer and content creator Prajakta Kohli of Mostly Sane engaged in a fireside chat and shared insights from her journey
Farhan Akhtar 'says it with OREO' in new generative-AI campaign
The campaign has been conceptualised by Leo Burnett India
Himalaya Purifying Neem Face Wash shows why it's the 'OG pimple solution'
The campaign highlights the dynamics between mothers and their teenage daughters in this generation
'India among the most heterogeneous markets in terms of delivering brand message'
At the e4m iDAC conference, experts discussed how brands leverage nano influencers and decentralised communication to take brand messages to the audience in the hinterlands
Rakesh Khar gets new role as Editor, News9 Media Verse
Khar has over two decades of experience in media
Abhishek Mehrotra joins News24 as Group Editor, Digital
Mehrotra has over 15 years of experience in journalism
'In this competitive landscape, every business wants a customer-centric approach’
A panel discussion at the recently held e4m iDAC delved into the topic ‘Omnichannel Digital Experience: The Path to Value’
'Nothing is more powerful than a micro-community'
Experts spoke on 'Built Thriving Communities Through Digital & Creative Media', at the e4m iDAC 2023
'CTV a great platform for marketing in terms of innovation, precise targeting, placements'
At the first e4m iDAC Summit 2023, industry leaders discussed the past, present and future of independent agencies in changing times
BBH India bags creative mandate of agri-food company JAPFA
The account will be handled by the agency’s Mumbai office
Arrow campaign showcases Hrithik Roshan as Director
The new campaign encourages men to celebrate every occasion and milestone
Barbenheimer blows up, brands rush in
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
Google lays off Madhav Chinnappa, Director of News
Chinnappa was with the tech major for 13 years
MX Player looking for funds now?
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Ankush Grover, Rebel Foods, to discuss innovations in customer journeys at TechManch
Grover will present about successfully navigating the changing food and beverages landscape and adapting to new customer journeys through technology and data
Havas Media Network India appoints Ramsai Panchapakesan as Managing Partner - Investments
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
We need to harness AI talent: Harshil Karia, Schbang
At the e4m iDAC conference, Karia, Founder, Schbang, gave his opinion on ‘Digital Marketing In 2023: The Rise of AI and What it Means for Your Strategy'
What hit TV ad revenue in H1?
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup
AI in live entertainment could be the next big thing: Vasuta Agarwal, InMobi
Agarwal, Chief Business Officer, Consumer Platform Advertising, InMobi, spoke to e4m about ad monetisation, personalisation, expansion plans and more
Twitter bird to depart, Elon Musk teases new logo
'Interim X logo goes live today,' tweeted Musk