Greenply Industries unveils new campaign with Jr NTR
The campaign is for its Zero Emission product range
Date-wise News
Bandhan Bank's CCO Sudheer Reddy Govula resigns
The bank has appointed Amitava Goswami, who currently oversees branch banking and customer service operations at the bank, as the new Chief Compliance Officer
Max Life Insurance unveils brand campaign starring Rohit Sharma and Ritika Sajdeh
The campaign is anchored to the company’s ‘You are the difference’ theme
V360 Group launches Value 360 Bharat
The new entity will allow V360 Group to unlock country-wide growth opportunities to promising regional businesses, the company said
Buddy Loan’s VP Jitesh Shah quits
He is said to have expressed interest in turning entrepreneur
‘CTV's rise in India draws strong brand engagement and confidence’
In a roundtable discussion facilitated by JioCinema and e4m, industry magnates expounded upon the undeniable impact of connected TV
‘No pretence at all of a critical analysis: Malini Parthasarathy criticizes The Hindu
“Becoming a brazen apologist for the hate propaganda spread by @arivalayam (DMK),” Parthasarathy wrote in a tweet
Yuvrraj Agarwaal named Chief Strategy Officer at Laqshya Media Group
He joined the group in August last year as National Head (New Initiatives)
'DD Free Dish not abiding by TRAI's regulation': AIDCF moves TDSAT
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
Ramgopal Iyer joins Mediasmart as Director - Partnerships and Strategy, India & SEA
Prior to this, Iyer was with MX Player as Lead - Revenue Planning & Strategy
Industry grapevine: Is Dheeraj Sinha joining FCB India?
Sources told e4m that Sinha will be taking charge of daily operations
WPP appoints Andrew Scott to the board as Executive Director
'This appointment recognises the key role that Andrew plays in the company,' said WPP CEO Mark Read
Karan Johar vouches for perfect pH in Sebamed's baby care ad
Johar, who is a single parent, has been roped in to lend a voice to the #pHmatters campaign
Welspun awards media duties to dentsu X
The account was won following a multi-agency pitch
Adscholars-iion enters into dynamic partnership to transform gaming in India
The alliance brings one-of-a-kind technology and programmatic-enabled gaming inventory solutions to the Indian market
KFC's prank makes customers see double
The restaurant chain's latest video ropes in two identical twins to stage a prank as a campaign for its Double Down Burger
Arjun Paramhans is India Director, Strategy & Influencer Management for AnyTag
Paramhans joins from Verse Innovation
Raj Nayak appointed to the advisory board of YAAP
YAAP is a specialised content and influencer marketing company
Ads and festivities: Celebratory time for print industry?
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
Pet parents want their lifestyle to reflect in their pets: Samriddh Dasgupta, HUFT
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Morris Garages India names Abhishek Malhotra as Marketing Lead for EV business
Malhotra was earlier with Unacademy
Rise of live commerce: Advertisers log into new channel of marketing
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
‘We've tasted success in OOH, and we are intent on replicating it’
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
'Manifesting blue skies, not blue covers,' Brands root for Ind vs Pak match against rains
Some best moment marketing posts from the usual players of the brandverse