BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points
Maxus India retained the title of the 'Most Dominant Agency' for fourth year in a row as per the RECMA report, a qualitative assessment for all leading media agencies in India, based on the parameters of Vitality & Structure
Nitin Paranjpe adjudged CEO of the Year; Punit Goenka is Media Person of the Year; Arnab Goswami is News Anchor of the Year; Shashi Sinha is Media Agency head of the Year; R Balki is Creative Agency Head of the Year
BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points
The Delhi Advertising Club hosted two seminars on 'Design a New Tomorrow' and 'Digital Scene in India' as part of its professional activities for the Club members on Feb 28, 2014
This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia
The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai
When media comes out of its reservations and collectively engages in sincere reportage, the progress of the nation is inevitable, says exchange4media's Annurag Batra
TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies
Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness
Channels such as Cartoon Network & Pogo were already present in most of the homes in India, therefore, digitisation hasn't much impacted the network in this context, says Turner International India’s Desai
The advisory has been issued in order to adhere to the election code of conduct, which is expected to come into force soon ahead of the Lok Sabha polls
The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways, and this is the age of the story-teller so 'Create or Else' would tell stories everywhere. It is interesting to note that the business has changed, but the only thing that hasn't changed is story-telling. I strongly believe that the cardinal sin is to be boring.