The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka
The campaign was executed through large hoardings and bus shelters across Mumbai
The location of hoardings, size of the display, and high visibility contributed to the success of the Lakmé Fashion Week campaign on the outdoor medium
Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product planning, GTM, service and sales and marketing
With the poll frenzy gaining momentum in the country, the news broadcasting fraternity is eyeing the general elections to ramp up their ad revenues, even as advertisers' sentiments are divided between the IPL and the polls
Industry experts feel that right time and the right strategy are key to build assets in the OOH business. They further say that one cannot create a benchmark without consulting the designers and professionals
According to industry experts, innovation is about reaching out to new markets. A concept,when implemented for the first few times, can be called as innovation, however after a few attempts, it becomes a routine
With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views
Conceptualised by Ogilvy & Mather, the campaign pitches Tata Sky Karaoke as a social activity in the realm of enjoyment, bringing a fresh twist to singing as an entertaining & collective activity
Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence
BW|Businessworldhas called a pitch to appoint a partner for its primary news platform, Businessworld.in.A dedicated team has been assembled to drive digital initiatives as the focus is Digital First
Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology
Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly
Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi
A distinguished panel of experts at ad:tech 2014 discusses the multi-screen phenomena and whether mobile will grow at the cost of bigger screens
Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands
Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product planning, GTM, service and sales and marketing
D'Sousa has been with the agency for close to 12 years. His next destination is not known. Prior to Triton, D'Sousa was Creative Head of a few units at Lintas Mumbai