Henna Achhpal
guestcolumn@exchange4media.com
@Henna Achhpal
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Indian advertising industry grew by 16.4% in 2014, almost at par with our projection of 16.8%: Sam Balsara
At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015
Differentiate or die: Anuradha Aggarwal
At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business
Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function
As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?
Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function
As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?
Can brands be their own stars?
If signing on a celebrity brand ambassador is a foolproof way to grab the limelight, with ROI, recall and recognition shooting up instantly, why do some brands take the route that's not star-studded?
We have to rechristen the terms we use in the media plan: R Gowthaman
Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC
Content is still king, video is key driver: Michael Wall
The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content
It's not a single-user consumer, but multi-user consumption: Vishnu Mohan
With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC
India scores the highest in terms of reliance on trusted brands : Terry Peigh
Indians are willing to share information about brands because they like to demonstrate their knowledge and help people -a very important implication for marketing, says Terry Peigh, MD & SVP, IPG
Politicians pursue the youth of India for votes
Well-known representatives from BJP, AAP and Congress actively besought the patronage of young Indians at MTV Rock The Vote interactive panel discussions
Bajaj Allianz engages in the unique art of brand activation that enables big dreams
Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands
LS Polls: Political parties draw out social media & advtg battle plans
The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections
Social media is a much-needed alternative to mainline media, say experts
Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment