In his new elevated role, Shukla will spearhead Percept Talent & Percept Entertainment. He will be responsible for providing strategic direction & creating opportunities for integration
In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. Based in Singapore for the region, he will report to Tripti Lochan, CEO, VML Qais
The October anniversary issue is dedicated to speed, power, muscle and performance, bringing together the best symbol of the number 8 – the V8 engine
Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India
With rising Dollar prices & imports becoming costlier, the former I&B Secy feels that it is time for local manufacturers to penetrate the STB market & get the maximum share
Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail
Titan has an 'all guns blazing' attitude for the festive season. With premium launches, increased focus on digital, TV & OOH mktg, the brand has decided to bat on the front foot this quarter
Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney
Samsung's print advertisements feature the Galaxy Gear smart watch, wherein users can capture the ad using TELiBrahma's Point app to virtually wear the Gear
Humanising your brand is a necessity in today's competitive business market. It is the foundation for any successful social business, says the Co-founder & Online Strategist of FoxyMoron
Barnes joins from his role within the group as Chief Commercial Officer, Aegis Media in Australia & New Zealand. He will take on the new role in January 2014
In today’s cash-strapped world, marketers are under pressure to deliver big campaigns with smaller budgets hence, I strongly feel that the old creative principle of OOH industry – ‘Less Means More’ – can work in cash striven ad-world, wherein even with less budgets we can have more meaningful, creatively driven conversations on key strategic sites, which further would drive home the buzz for the client via earned-media coverage across other media verticals.