Priyanka Nair
priyanka.nair@exchange4media.com
@Priyanka Nair
Authors
Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"
Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...
"Brands need to focus on innovation & consumer-engaging outdoor activities"
There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta
"A fundamental question often raised is how to monetise social media"
Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital
There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal
Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo
Youth Quotient: "On social, say it first or say it better"
Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney
Youth Quotient: "Good talent in social media marketing is hard to come by"
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Youth Quotient: "Good talent in social media marketing is hard to come by"
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Mobile is not a trend; it is a reality: Will Platt-Higgins
It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA
Brands find a lucrative platform to lure users via Facebook logout page
The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways
Now, setting up a digital start-up is not a distant dream if you play it smart
Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust
Video: "It is essential to understand youth’s desires & apprehensions"
To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV
Banks cash in on social media in a big way
From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media
Youth Quotient: "Most brands in India yet to exploit social media platforms"
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Youth Quotient: "Most brands in India yet to exploit social media platforms"
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Banking on Facebook? Now, ICICI Bank allows that too
The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses
Siemens India's dabbawala story ticks all the boxes on digital
An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas
Go outdoor this festive season, experts urge brands
Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season
Amul's little moppet can teach brands a thing or two about effective marketing
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Narrate great stories to the youth: Ravi Rao
According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today
Need to make video campaigns more effective? Here's what to do...
From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit
OOH adds muscle to communication strategy of big ticket TV shows
Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz
"OOH has still not been accorded industry status by Govt of India"
We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications
What print media should keep in mind when going outdoor
Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts
Brands take the freebies route to woo customers this Onam
Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales
Xenium Digital launches digital lab
Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans
Micro segmentation is a must in youth marketing: Aditya Swamy
As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India
Interactive Avenues wins Disney UTV Studios' Disney Films' social biz
The agency has already started re-structuring the brand's social media campaign, reveal industry sources
Bournville uses music & comedy for aggressive on-ground play
The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity
Five marketing lessons one can learn from Narendra Modi
From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers
MediaMate Advertising adds four new businesses to its kitty
The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport
Lakme ups the glam quotient on social for its Fashion Week
From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week
Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head
The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles
Digital push increases engagement for Colgate Visible White
From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility
OOH helps combat the battle of the mind: Sudeep Narayan
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
India should be leading & not learning in mobile mktg: Tushar Vyas
The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets
Loop Mobile bets big on transit media to promote its roaming services
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
Kerala - the next hotspot for urban consumerism & communication
With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop
Instant Messaging apps get bold and quirky
From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth
Reporter’s Diary: 732 days and still counting...
Priyanka Nair recounts a day in her life as a reporter working in the fast-paced world of online journalism and how she meets the various challenges
“India’s design industry works in a multi-discipline approach”
Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg
Top brands latch on to the 'Satyagraha' fervour
Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie
India has third largest internet population in the world: comScore
Interestingly, women between the ages of 35 years and 44 years are the heaviest internet users in the Indian market
Rapidly urbanising India poses fresh challenges for marketers
Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations
Want to engage your consumers? Then Twitter is for you...
From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters
OOH should be interactive & not one-sided communication: Avinav Chaubey
Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group
Rs 300 cr election bonanza expected for outdoor industry
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
Listed media companies show positive growth in Q1 FY14
From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum
"Wait & watch and traditional mindset hampering investment in digital mktg"
Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies
"We are broadening our focus on India's burgeoning media sector"
Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region
Video: "Digital lets brands have one-on-one communication with consumers"
Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life
Pepsodent, Colgate, Closeup fail to brush up consumer connect on social
From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media
Are brands too dependent on celebrity quotient on social?
While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts
Bring in young blood to revolutionise OOH industry
The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle
"Brands should avoid overloading consumers with extra messages on OOH"
At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari
Video: Brands should have a purpose to be on digital - Sunil Gadgil
Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play
B2B marketers here's how to reap the benefits of social media
From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social
Now Facebook introduces Twitter's 'trends' feature
Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB
Chennai Express promises action-packed trip; pulls out all mktg stops
From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences
Video: Authenticity for brands is the future: Simon Clift
Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever
Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
Interactive Avenues bags Fiat India's social media account
Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch
Seacret signs up Brand Connect as its retail partner
The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions
Millennials looking for a career in social media mktg? Here’s how to get it right
Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent
L'Oreal, Dove, Sunsilk take the video route to create engagement
From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect
Why the Twitter-Vodafone partnership looks promising?
As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move
"Creative content should be made keeping media placement in mind"
James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...
"Indian digital mktg needs 5 more yrs to reach current global levels"
Arvind RP, Mktg Head, Kaya Skin Clinic feels that in India digital marketing is a new trend, while globally digital marketing is a key component of mainline advertising
Brands play the kids' card right; strike a chord with parents on social
From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook
Yes Bank's long-term OOH initiative reaps high visibility
From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications
A day without Google! Can brands survive?
"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?
The Indian outdoor landscape through the creative lens
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Philips India grooms its social media strategy to target men
As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook
Heineken persuades travellers to change plans at the drop of a hat
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Heineken persuades travellers to change plans at the drop of a hat
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Reporter's Diary: Love is in the air, literally!
Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television
Men's brands striking the right conversations on social media
Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions
"OOH remains un-calibrated, un-measured & difficult to harness"
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
ITC Grand Chola to power its digital campaign with Instagram
After running campaigns on Twitter, Facebook & Foursquare, ITC’s newest property, Grand Chola, is all set to integrate Instagram in its latest digital campaign
Vodafone strikes an on-ground connect with pilgrims in Maharashtra
Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team
Where do brands falter while creating the right retail experience?
Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts
Why LinkedIn marketing works? Experts decode...
Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn
Now, brands can use your car to place ads
Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs
Mobile marketing still works in silos: Anurag Banerjee
In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana
Revlon India leverages social to gain consumer insight
The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show
OOH industry needs consolidation, R&D, transparency: Sanjeev Gupta
We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers
Retail, on-ground advtg keep OOH from being a washout this monsoon
Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat
Five things that are suicidal for brands on social
Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off
What Vine and Instagram videos mean for brands?
Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope
To target women, top brands bet big on social media
Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG
Kiran Rao's next 'Ship of Theseus' makes innovative use of digital
Through the 'Vote for your city' digital initiative, movie lovers across India can get the film released in their city via an online voting mechanism
Mars India bets on gaming to gain visibility for new variant
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Mars India bets on gaming to gain visibility for new variant
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Som Sengupta quits MOMS to join Xenium Digital
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Som Sengupta quits MOMS to join Xenium Digital
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Video: MTV is Advertiser of the Year @IDMA; Aditya Swamy speaks on the win
MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title
Video: Sabyasachi Mitter of ibs on winning Agency of the Year @IDMA 2013
ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...
ABP News sets up newsroom on the busy streets of the Capital
BusQ shelters were turned into newsrooms wherein the 'aam janta' could express their opinions, which were then broadcasted on the news channel
What India can learn from the Philippines' Mobile Lions Grand Prix
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
What India can learn from the Philippines' Mobile Lions Grand Prix
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Cannes Lions 2013: India draws a blank in Cyber Lions
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Cannes Lions 2013: India draws a blank in Cyber Lions
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Cannes Special: India misses the bus in Mobile Lions shortlist
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Cannes Special: 43 entries from India in Outdoor Lions shortlist
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR
Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each
Cannes Special: 43 entries from India in Outdoor Lions shortlist
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Cannes Special: India misses the bus in Mobile Lions shortlist
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Brands use social media to firm up bond with dads this Father's Day
Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day
Cannes Lions 2013: O&M, Publicis, BBDO keep India's hopes alive for PR Lions
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist
Leo Burnett, DDB Mudra in Direct Lions shortlist from India
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Cannes Lions 2013: O&M, Publicis, BBDO keep India’s hopes alive for PR Lions
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions' shortlist
Leo Burnett, DDB Mudra in Direct Lions shortlist from India
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Vodafone takes the bus route to promote its mobile internet services
The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal
FB follows Twitter, introduces hashtags
Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks
Facebook marketing: An afterthought or a strategic push?
Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?
Billboard of the week: Tata Housing's strategic display
Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter
Upbeat MHOA set to give hoarding owners their due
With a new committee in place, the Mumbai Hoarding Owners Association is set to tackle the long pending animosity with BMC and increasing licence fees
OOH industry looking for consolidation in rates
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
HUL goes social for latest sustainability initiative
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
"Outdoor agency set-up thrives because of fragmentation in the industry"
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
2-min video: "Sportscasting will be good for revenue generation"
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Real estate, BSFI, retail & auto dominate Delhi OOH
Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013
2-min video: “Sportscasting will be good for revenue generation”
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Dinesh Jain quits TDI
After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers
Have Indian brands cracked the Twitter code?
Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy
MSRDC invites tenders for OOH advertising rights in Mumbai
The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders
MIAL set to award advtg rights for swanky new Terminal 2
Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated
Intel bets on touch & feel factor, launches on-ground initiative
The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy
Automobile companies seek additional drive through social media
Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing
Coca-Cola yet again uses vending machines for feel good cause
In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke
Auto, BFSI sectors boost OOH advtg growth momentum in 2013
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
Does India need a social media watchdog?
Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say
Reporter’s Diary: Lost in the world of clicks
Reporter Priyanka Nair shares some valuable insights on love and communication she got from her ‘mommy jaan’ this Mother’s Day
Axe goes larger than life for its ‘space effect’ OOH campaign
King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
Brands creating customer pull with TVCs on YouTube
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
Porsche drives consumer experience at BIAL
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
2-min video: Indian marketers don't understand 'virality' – Roopak Saluja
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
YouTube's subscription-based channels open new avenues for brands
Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
The world is looking at India for frugal design principles: Ashwini Deshpande
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
HSBC, Nivea ads have a smooth takeoff in airport space
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
Farming on Mumbai's busy streets? HUL’s Kissan makes it possible
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
Brands turn to retail space for extensive communication
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
Neutrogena, Pond’s and Clean & Clear turn to YouTube post Dove’s success
The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?
Brands use social media for multiplier effect this IPL season
exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL
Billboard of the week: KDD Harvest’s king size installation
Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai
2-min video: Social media boosts film marketing - Atul Hegde
With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee
BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung
The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points
To wrest market share from Reebok, Puma goes outdoor
Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push
Pepsi chooses Twitter over Facebook this IPL season
Pepsi has gone beyond just creating a FB page for IPL; it has exploited Twitter like never before. e4m takes a look at how Pepsi is changing the digital game...