Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air
Surendran's last stint was with The Times of India, Gurgaon as Senior Editor
The genre has started making its presence felt in HSM & non-metro cities. With globalisation & increase in education, the demand will only increase, say experts
While Google Hangouts have not been seen dominating the social media space, a lot can be achieved when it is used with strategic planning and innovative ideas
Lokmat Samachar's Chhindwara edition will have 12 pages. It has been launched with a cover price of Rs 3
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Media activism that jolts people out of their comforts, and calls for action for a better future, has to be actively promoted, says Annurag Batra of exchange4media
B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air
In Indian ad agencies, it's just a matter of filling those long forms & taking a secret exit interview, asking for suggestions that are never put to practice. Change that today!
Surendran's last stint was with The Times of India, Gurgaon as Senior Editor