AAAI – IBF resolve impasse, ads to be back on air today
In a late night compromise arrived between AAAI and IBF, channels have agreed to accept May 2013 ROs already received by them
Date-wise News
AAAI – IBF resolve impasse, ads to be back on air today
In a late night compromise arrived between AAAI and IBF, channels have agreed to accept May 2013 ROs already received by them
Neutrogena, Pond’s and Clean & Clear turn to YouTube post Dove’s success
The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?
2-min video: Limiting clutter on paid media is good for the industry – Neil Stewart
The APAC CEO of Maxus talks about 10+2 ad cap from the consumer’s point of view. He says it will be beneficial for clients as well as improve effectiveness
Creative honchos = control freaks? Aye or Nay?
In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking
Fresh content, mktg push power kids genre's summer gamble
Kids channels are all set to woo the young viewers with an array of innovative campaigns during the crucial months of April, May and June
McCann and Ogilvy shine at Clio Awards 2013
McCann Worldgroup India bags 1 Gold & 1 Silver, Ogilvy India brings home 1 Silver & 1 Bronze, followed by BBDO India & DDB Mudra with 1 Bronze metal each
BMW Financial Services India appoints new MD & CEO
Prior to this, Dr Stefan David Schlipf was MD, New Markets and Cooperation Management, BMW Financial Services Munich
RK Swamy appoints Vinish Joshi as VP, North & East
Joshi is responsible for integrated media offering of the company in North & East. In his last role, he was heading the Mediacom Delhi office for over six yrs
ValueFirst ropes in Arvind Pal Singh
Singh has been brought on board as Head – Creative & Comm
"The biggest risk for print media doesn't come from technology"
Content is the biggest challenge and hence, newspapers need to experiment more and start building communities to thrive in this highly competitive era, say experts
Lowe Lintas & Partners bags creative duties of Go Air
The win comes on the back of a pitch process that was initiated in October 2012. The account will be handled out of Lowe Lintas and Partners’ Mumbai office
Costa Coffee assigns creative duties to Hakuhodo Percept
The win comes on the back of a multi-agency pitch that saw the participation of agencies such as Publicis, Havas, Contract and Bates, besides Hakuhodo Percept
Senior level changes at National Duniya
Editorial Director Alok Mehta and COO Sandeip Vishnoi quit; Rajesh Sahana joins as Group Director, while Sushil Bhal comes on board as CFO
Consumer pull & advertiser push make regional mkt attractive: Experts
While broadcasters are upbeat about the regional market, they feel the need for big advertisers to come in to invest money in the language market area
World Press Freedom Day: Media needs to gain public support - N Ravi
Viewpoints may differ widely, but good, fair and responsible journalism is always acknowledged and appreciated, says the former Editor-in-Chief of The Hindu
Mauricio Sabogal, Global CEO, Brand Programming Network
If you are talking about digital or traditional, you are obsolete; today everything is holistic. When consumers are exposed to different messages, they don’t think ‘now I’m going to watch traditional’ and ‘now is my time to watch digital’. They just watch. They are just impacted. It is all about how to be efficient to reach the consumer and to influence the consumer.