Experts predict that a price war will surge post the deal, making competition very intense & this will have a vital affect on media spends
A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD
Video-based marketing, more traction in tier II & III cities, review-based shopping & advent of m-commerce are trends to look out for in the year ahead
Mutreja was responsible for major expansion programmes at the publishing group, including the launch of ‘Compact’ & ‘Yuvan’
Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision
The theme for this year’s Portfolio Night is ‘An Eye-Opener’, and the entire concept is built around the hashtag #WhatIThinkAboutAdvertising
The two-day workshop is an initiative of Indian School of Events & Entertainment, in collaboration with IIT Delhi BRCA
Radio players have still not been able to freeze on expansion strategies owing to concerns such as base price, migration fee, license extension, etc.
Norman will speak on evolving trends in multichannel digital marketing, sharing case studies from markets across the globe
Young copywriters & art directors will get to share their portfolios with some of the most senior creative people in Indian advertising at Leo Burnett’s Portfolio Night
Hiren Pandit, Managing Partner has decided to move on from the organisation after 13 yrs. He was a member of GroupM South Asia’s Executive Committee (Exco)
In his new role, Sudheer will drive the programming strategy for the channel
One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD