The appointment comes after a detailed review process & will see Scarecrow assume responsibility for launching the channel’s brand identity & positioning across key markets
Seventynine has tied up with India Today Group to deliver video and other ad solutions on its App and WAP properties on mobile
The agreement will see Times Music managing the rights to Warner/Chappell's repertoire & driving publishing & synch deals on behalf of a wide array of songwriters
The first creative, which hit airwaves on August 4, features the show's host, Salman Khan, coming out of the gates of hell and heaven in his devil and angel avatar
Wittenberger takes over from Girish Menon, who has been holding dual roles as CEO of GroupM & Head of Mindshare in Malaysia. Menon will now be fully dedicated to his role as GroupM CEO
Seventynine has tied up with India Today Group to deliver video and other ad solutions on its App and WAP properties on mobile
Daily Excelsior's HS Paul elected as President; Vijay Chopra of Interads Advertising & Subhash C Vatsain of The Hitavada elected as Vice-Presidents. VK Chopra conducted the elections as Election Officer
Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience
All journalists must have an aptitude for drama. They should have the knack to capture the human element in daily events, says Annurag Batra of exchange4media
The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions
Kiran, the popular Malayalam music channel from Sun Group's stable, has been re-packaged and re-launched as a full-fledged movie channel
The perceived benefits of the Publicis - Omnicom merger is only in media, the execution of which is not so easy, say industry insiders
Aaj Tak has partnered with SRK's upcoming film Chennai Express in a bid to highlight key social issues across the country
Big Bazaar, Marriott, Singapore Tourism Board, Usha, Lenovo Smartphones & Huawei are some of the agency's major wins in India in the last two quarters
The brand's insight that home-cooked food & family memories are powerful motivators in making the final decision to book a trip, comes out very well through the ad
Success or failure of any merger depends on perceived value addition (or lack thereof) as seen by clients & employees, says the Chairman India & CEO SEA of Aegis Media
TRAI's recommendation on media companies declaring its stakeholders has been welcomed by journalists. But will it be implemented in all its veracity?
IBT shall acquire rights of the Newsweek brand and operations of the online publications of IAC. The financial terms of the deal have not been disclosed yet
As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013
Radio is the most regulated media sector. Nothing can change the content game completely till the Government loosens up on the regulations. No radio station can grow with this amount of regulations. We need to wait till the Government takes a strong step.
The important factor to connect with the audience is to create media opportunities that are apt for the brand. That brings about the much needed flexibility in creating customised messaging. In fact, I have always believed that creative content should be made keeping in mind the media placement. The second important factor is the message relevancy of communication and identifying the relevant touch points depending on the TG and campaign objectives.