Krishnan brings to the table over 17 years of experience in media & consulting sectors. In his previous role, he was COO of Neo Sports Broadcast
While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014
The new Property page incorporates a search widget through which users can search for properties, along with a section called Real Assets
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for outdoor advertisement following a multi-agency pitch
Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium
The win comes on the back of a multi-agency pitch that took place in New Delhi. The incumbent on the account is Draftfcb Ulka
TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV
The initiative in Mumbai was launched with printing of Early Learning Textbooks in HT's Mumbai edition on Aug 27, which the readers could cut out & share with a deserving child in their vicinity
While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors
With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop
IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions
In his new role, Mehra will lead online sales, cross sell and international operations of SBI Life Insurance
Basu has over 20 years of experience in advertising & marketing. His past assignments have been with Bates, BE International, Lintas, JWT & Mudra