The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness
In an exclusive conversation, Sheehy, Prez - Global Ops, SMG & the agency's India CEO Mallikarjunadas CR talk about data analytics, attracting new talent, and more...
There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...
"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?
More than half of the audience consumed Bollywood content, followed by English & regional language content. There is growing interest in genres like romance, action & drama
ASCI upheld complaints against 123 out of 144 ads in May 2013. Health, Personal Care & Education were the main categories that continued to make misleading claims
Based in Shanghai, Louise will oversee and manage Aegis Media China's M&A activities to ensure smooth integrations by engaging all the relevant stakeholders
Lyn is a GroupM veteran and most recently, Head of Media for L'Oréal Taiwan. Prior to taking on this new role, Lyn spent 12 years as a client side marketer
Shapoorji Pallonji Group, NMIMS University, Herbalife, NEC India, Rapid Metrorail Gurgaon, and ITC Grand Chola are among the new clients in the agency’s kitty