To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.
Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts
The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping
This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market
RBI Chief Raghuram Rajan has said that he has no magic wand but will deal with the country's challenges one at a time. Only time will tell if he can deliver growth even while reining in inflation, says Annurag Batra of exchange4media
Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts
Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies
Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
Rahul Shivshankar and Diptosh Majumdar join the NewsX team as Managing Editors, while Raktim Das has been roped in as President
The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport