Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
The Creative Director of Hungama Digital Media lists the most talked about works this year. Budgets reason for India not making the cut in Cyber Lions, he says
In his new role as Head – Sales Strategy & Brand Sales, Kallidumbil will help brands tap innovations to engage audiences better on display advtg
Few stakeholders feel that increasing the cap from 26% to 49% will help the industry grow, others say that media is already cash rich. Some remark that this is all Govt. game play
While strongly advocating transparency in ratings, the Prasar Bharati CEO says there can't be a rating system without representing the heartland of India
The Creative Director of Hungama Digital Media lists the most talked about works this year. Budgets reason for India not making the cut in Cyber Lions, he says
Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film
Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online
The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company
The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional
The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013
Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
Michael Lee has been promoted to CEO. In this role, he will lead the Saatchi & Saatchi offices in Shanghai, Beijing, Hong Kong and Guangzhou
Every advertiser has their own understanding and need of media. OOH has often been used as a primary launch medium to break a campaign, or even before that, to create teasers. It’s not a choice, but a compulsion for every advertiser to include OOH in their plan; else they lose out on the large traveling population during their long timeshare of the day. But the share of spend on OOH in the plan outlay has to also grow.