Blueswan has also announced its first two clients - the IT Ministry of Andhra Pradesh and Shiamak Davar International Dance Company
Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour
Annurag Batra of exchange4media talks about the unfortunate incident on social that followed Indian-origin Nina Davuluri winning the Miss America title and racism that prevails in the world even today
The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways
Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour
The Summit, in partnership with exchange4media, will see eminent industry stalwarts throw light on global marketing next practices. Gujarat CM Narendra Modi to also deliver a special address
Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG
In an exclusive video interview, the VP - Mktg, India & South West Asia, Coca-Cola talks about the brand's 'screen to shelf' strategy, marketing during a downturn and importance of digital, among other things...
Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics
There are around 30 brands associated with IBW at all levels - sponsorship, content partnership, exhibitor, & media. The first round roster of sponsors will be announced in the next three weeks
Mohanty will be based in Delhi and will report to Amit Sarkar, COO, Kinetic India. His last assignment was with LG Ads, where he was General Manager
We are still fairly unregulated as an ‘industry’ and that is one major factor that also hampers growth/ investments in the business. Quality media formats complementing the outdoor environment is one of the key features of the global OOH industry, while here in India, we have a fair way to go. In India, we are yet to come up with an industry affiliated ROI model, thus dampening the growth in business.