Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres
Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image
Joshi joins as VP Digital and Business Head – Fluence. He will also help incubate and grow various consumer facing businesses in new media
After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business
The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies
Joshi joins as VP Digital and Business Head – Fluence. He will also help incubate and grow various consumer facing businesses in new media
Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative
Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image
From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility
The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media
With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show
After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business
The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity
Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners