The mandate includes independent management of the mobile brand’s presence on social media platforms. The business will be handled by the NCR branch of FoxyMoron
The mandate includes independent management of the mobile brand’s presence on social media platforms. The business will be handled by the NCR branch of FoxyMoron
Radhakrishnan will head the North division of the agency. She will report to Vishal Chinchankar – Digital Leader MEC
Milestone Brandcom executed the campaign. It was designed to connect Friends FM with people individually as their 'friend'
The month-long outdoor campaign was rolled out by Reliance Communication for its service launch of 3G speed at 2G rates. It was executed in 13 states
Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients. In his last role, he was Vice President - Strategic Planning at Lowe
With the policy landscape & regulatory dispensation lagging behind the technology advances, industry experts are looking at the Govt to bridge the gap & set a forward looking roadmap
Bakshi takes over from Kurush N Grant, Executive Director, ITC, who continues to be on the Executive Council
This is a good opportunity for India and a very good time to consider a digital bill of rights, say experts, while speaking at CII Big Picture Summit, 2013
Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling
With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack
According to Rahul Khullar, challenges of convergence, spectrum constraint & cross media ownership need to be tackled for the broadcast sector to be at par with developed nations
The win comes on the back of a multi-agency pitch. The incumbent on the account is ZenithOptimedia
Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales
The OOH media, unlike matured markets, is unstructured in India. This results in clutter. There are two ways to look at this in your go-to-market strategy. Get bogged down by the nature of the medium or rework your thinking to get the best out of existing environment. I am an endorser of the latter, so it doesn’t matter to me if the media vehicle is unstructured.