Via the on-ground initiative, the brand invited the brawniest of players to come forward & exhibit their strength. Big Entertainment executed the activity
Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation
Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths
The official app will keep users updated about not only the event but also latest digital industry trends
The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies
The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets
The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos
On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...
Jaitley joins as Senior Vice President. He moves from Samsung Electronics, where he was Biz Head, Air Conditioners
According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM
In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke
Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back
The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back