The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch
exchange4media shares the proud and memorable moments of the IDMA 2013 winners in pictures that speak a thousand words
In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013
The MIB Secy is critical of the current state of affairs in the ratings system & has called for a transparent mechanism to choose the audience sample size
MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title
The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels
ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...
The win comes on the back of a multi-agency pitch. Clea PR will handle both national and international media duties for India Bridal Fashion Week
TAM will sustain on demand from advertising agencies & robust finance from its parent companies. But the future depends upon how TAM restores its image
The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry
While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia
Hiremath was responsible for setting up the Digital and New Media business for Viacom18, TV18 and ETV channels at IndiaCast Media Distribution
Social media plays a vital role for a brand like Sterling, where connecting with customers at all levels is essential, says Shamsuddin Jasani, MD, Isobar India
Dutta had previously worked in Siemens PLM Software for four years up until 2010. He takes over from Vivek Marwaha, who moves to an APAC role
The win comes close on the heels of new businesses such as Arrow New York, Ruosh Shoes, Fratelli Wines, and social-commerce platform Limeroad
ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award
"The sad truth is agencies today have lost the edge to use gut feel and stick to numbers which in a creative business can be a contradiction in terms."
FM radio needs to get out to more people as part of pop culture, not merely similar streams of film music that it is perceived to be now. The future need has to be to generate loyal listeners, not the current trend of listeners flirting with a station for the duration of a song then going somewhere else. Loyalties are not happening. This is a unique Indian phenomenon. On the whole, the general RAM numbers are encouraging. The quantum of listenership of FM radio in India seems high, but in reality RAM is not an accurate assessment of the industry success and traction.