The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP, will deliver the keynote address. The Conclave is being held in New Delhi today
If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan
The business news website will bring a mix of cutting-edge business & tech happenings, entrepreneurial initiatives, creative exchanges & leadership insights
The launch of 'Everything Experiential' magazine and website is seen as a platform that can be a catalyst for growth of the experiential marketing industry
The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home
Depreciation in the value of Rupee is resulting in less content being acquired for the budget allocated in the beginning of the year. Costs have escalated by 20%, say experts
With the youth's growing affinity towards social media, print is losing its sheen as publishers focus on ways to engage the future generation, says the Director, Mathrubhumi
The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity
To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies
The account win was the outcome of a multi-agency pitch process. Ashwin Parthiban & Suresh Mohankumar from the agency will lead the business
Cheng will front Mindshare’s adaptive strategy and also take the HSBC team to the next level by diversifying the agency's offering to the client. He joins from Starcom MediaVest
I'ntl communicators & sponsors, including Dentsu, Hakuhodo, Kantar Media, IAA, IMPACT, exchange4media, etc., will support the 28th Asian Advertising Congress