Sir Martin Sorrell lists shift in the centre of power, rise of the web, globalisation, proximity retail, & social responsibility, among others, as important developments in the industry
The Editor-in-Chief of CNN-IBN feels that there is far more fear of the media today than ever before, but there is far less respect, while sharing his thoughts at exchange4media Conclave 2013
While addressing the gathering at the 10th edition of exchange4media Conclave, the Chief Executive of WPP reinforced his belief in the business in India, despite the economic turmoil
According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines
The WPP Chief throws light on the importance of application of technology to help find the Holy Grail - which is how much & where clients should spend, while speaking at exchange4media Conclave
As per the new guidelines, the minimum sample size has been raised to 20,000 households, to be set up within six months of the guidelines coming into force
Vodafone has been roped in as the presenting sponsor for the fifth consecutive year. Sources reveal that the telecom player has dished out about Rs 25 cr to Rs 30 cr to be on board
Mogae Media's MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month of operation, acc to an official release