In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry
As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it
In his keynote address at Pitch Top 50 Brands, Batra, CEO of OLX talked about why Indian brands were looking toward cause-related marketing now and said, "We have moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter..."
At the unveiling of Pitch Top 50 Brands, Railway Minister Suresh Prabhu, who was the gala's Chief Guest, spoke about brand building, strengthening Brand India, transforming and monetising Indian Railways and more...
At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH
Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win
In his keynote address at exchange4media's NewsNext 2015, Amroliwala, Presenter-Global, BBC World News throws light on the changing face of news reporting, stressing on the need for innovation and change
Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...
Kayoko Nidsaid, Head of Marketing, Al Jazeera English (AJE) talks about the campaign, the DNA of the channel and why India is an important market for the network
Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform
Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform
Jhunjhunwala, COO, Indian Operations, BBC Global News talks about Brand BBC, its differentiating factors, its increasing importance in the Indian market and its innovation in content
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
The CEO and MD of HUL underlined the importance of responsible capitalism in his keynote at the Porter Prize event organised by the Indian Council of Competitiveness in partnership with exchange4media
10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink
Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets
Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'
The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms, says CNN International’s Becky Anderson
With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India
A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120 towns will ensure wider reach, says Sudhin Mathur, Director, Smartphones, Lenovo
We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India
We are not missing any part of the go-to market strategy. The only issue is our share price & we have a duty to our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of IPG
Sackur, presenter of 'HardTalk' on BBC World News, further says that news channels in India don't have the depth of coverage, neither do they spend much time looking at happenings outside the country
Categories such as "Best Disruptive Youth Brand" & "Usage of Unconventional Media for a Youth Brand" had some of the most exciting entries. Maximum entries received for "Best Digital Media Strategy for the Youth"
We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative
In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business
According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country