Kapri was with the organisation for six years. Confirming the news to exchange4media, he said, “I am planning to do something new in 2014 & movies will be one of the most important things this year,”
Kapri was with the organisation for six years. Confirming the news to exchange4media, he said, “I am planning to do something new in 2014 & movies will be one of the most important things this year,”
The business environment is evolving; focus has shifted to placing customers at the top & on capitalising new media, says Shubhangi Agrawal of Troika Consulting, highlighting what makes AAP a successful brand
Following the rulings by the TDSAT & Supreme Court, approaching the HC is the only option left for the b'casters. The NBA is currently discussing on its next move & a decision will be taken soon
Ogilvy Chief says frustration with the industry awards system & the way it is handled compelled his agency to institute the ENVIES, designed to raise the bar for its people & recognise good work
The matter is now no longer sub judice, and since there has been no interim order nor has any challenge petition been filed against the regulation, confusion prevails in the broadcast industry
Radio stakeholders are expected to meet later this week to thrash out their list of recommendations to TRAI; lower reserve fee & clarity on the migration process seem to be high on the agenda
B'casters have been asked to appear in the court on Dec 16 to get bail. This is in response to TRAI filing cases against over 14 channels in Patiala House court for violating the ad cap diktat
Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India
The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus' Mumbai office and will be headed by Mangesh Korgaonkar
Categories such as "Best Disruptive Youth Brand" & "Usage of Unconventional Media for a Youth Brand" had some of the most exciting entries. Maximum entries received for "Best Digital Media Strategy for the Youth"
The TDSAT decision comes after the Supreme Court gave its verdict last Friday, stating that the Tribunal should not interfere in TRAI's recommendations
Aggarwal, who was with P&G for over eight years, leverages her diverse media experience at Airtel. She took charge at Airtel from Dec 9, 2013, as confirmed by industry insiders