Back Alley is a not for profit bi-annual sale that recycles fashion and other products. All the proceeds & unsold items are then donated to NGOs twice a year
Engagement – from running contests, quizzes in the early years, to events, workshops & social media – has given ‘Aval Vikatan’ various ways to interact with the readers
As Boring Brands celebrates its fourth anniversary, the agency is looking to evolve in the digital & mobile medium & offer a stronger suit of solutions to start-ups
The two industry veterans were honoured at a black tie dinner to celebrate the International Advertising Association’s (IAA) 75th Anniversary in London
We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative
Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership