KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads, the freshness in govt advertising, e-commerce ad spend push and more...
2014 saw the recognition for cashback & coupons websites as the best performing platform for driving quality traffic & sales, says Swati Bhargava, Co-Founder, CashKaro.com
The Hathway HD PVR has several features that attempt to enhance the TV viewing experience of Hathway customers
According to data analyzed by Simplify360, there were 68 thousand conversations on the opening day itself with over 89,000 conversations on the day of the finals
The initiative was launched on Dec 24th, observing the National Consumer's Day with the purpose of combating misleading advertisements
Anant Nath, Editor, Caravan Magazine & Director, Delhi Press Club on what advertising and media industry was preoccupied with in 2014
Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...
We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth
Triton Communications was the incumbent agency Triton Communications was the incumbent agency