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IA is a product for markets with less connectivity, markets like India which have limited/ less consistent connectivity and people face issues while loading mobile content

Ankur Singh Nov 16, 2015 12:39 AM

Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry

Ankur Singh Oct 12, 2015 8:58 AM

Amul MD, R. S. Sodhi, said, “We acknowledge and appreciate the feedback received on this film from the media and our esteemed audience and shall advise our creative agency to be less nuanced in the subsequent releases”

Ankur Singh Sep 30, 2015 8:41 AM

Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deals

Ankur Singh Sep 29, 2015 8:56 AM

PM Modi, the first Indian leader to visit the US West Coast in more than 30 years, met international tech leaders Satya Nadella, Mark Zuckerberg, Sundar Pichai, Tim Cook, and Shantanu Narayan, among others

Ankur Singh Sep 28, 2015 7:58 AM

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh Sep 25, 2015 7:59 AM

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations

Ankur Singh Sep 22, 2015 8:04 AM

Animesh Kumar, Head- Marketing and Alliances, Yatra.com, says majority of the company's spends will be on digital marketing with festive season being high on demand

Ankur Singh Sep 18, 2015 7:57 AM

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year

Ankur Singh Sep 16, 2015 8:29 AM

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India

Ankur Singh Sep 14, 2015 7:38 AM

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI

Ankur Singh Sep 2, 2015 7:45 AM

The Sheena Bora murder case and Indrani Mukerjea the founder of 9X Media has had Indian media on its toes over past two days on Twitter by netizens

Ankur Singh Aug 28, 2015 7:48 AM

Nikon will now issue a fresh notice, without specifically naming these two players

Ankur Singh Aug 27, 2015 7:53 AM

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'

Ankur Singh Aug 25, 2015 7:40 AM

Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon's notice to customers said 'Flipkart and Snapdeal are not our authorised partners...'

Ankur Singh Aug 20, 2015 8:34 AM

In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers on the Windows platform

Ankur Singh Aug 19, 2015 7:59 AM

Facebook has started a public campaign to defend Internet.org in India. Users in India are getting a message on their profiles seeking user opinions on having free basic online services in the country

Ankur Singh Aug 12, 2015 7:58 AM

For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums as a tool to deal with controversial situations effectively

Ankur Singh Aug 11, 2015 8:26 AM

In response to our story on Tuesday, Shweta Narayan, Coordinator at Community Environmental Monitoring, shared a detailed rebuttal to HUL's response

Ankur Singh Aug 7, 2015 8:01 AM

As Norman Pearlstine filled in for Fortune Editor Alan Murray for two weeks, the top editor of Time Inc. saw his editorial ‘Why WPP's annual report is a Buffett-esque read’ go viral on social media

Ankur Singh Aug 6, 2015 9:12 AM

“Paper Boat was born in the digital age and like most of the kids of this generation, early digital adaptation is in the DNA of the brand,” says Kakkar, Founder and CEO of Hector Beverages, as he shares insights behind Paper Boat’s new campaign and marketing plans

Ankur Singh Aug 6, 2015 8:17 AM

exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An HUL company spokesperson said, the safety of all our employees is our number one priority

Ankur Singh Aug 4, 2015 8:26 AM

“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences and stand out in the clutter,” says Gurmit Singh, Vice President & Managing Director, Yahoo India, as he talks about how far native advertising has come in India

Ankur Singh Aug 3, 2015 8:14 AM

Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products

Ankur Singh Jul 31, 2015 8:11 AM

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Ankur Singh Jul 30, 2015 8:07 AM

Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium

Ankur Singh Jul 29, 2015 9:31 AM

Social media is driving digital conversations in the tourism and hospitality industry. The main drivers of the market are increased digitization, mobile adoption and international expansion. Industry experts shed light on key challenges faced by the industry

Ankur Singh Jul 27, 2015 8:08 AM

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media

Ankur Singh Jul 23, 2015 8:18 AM

Yatra.com has been on its toes with creating several advertising campaigns on all platforms to promote travel, and the brand. The website has received over 150 entries for this campaign,

Ankur Singh Jul 21, 2015 9:35 AM

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 10:39 AM

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 8:11 AM

After a five-year hiatus, Liril has made a come-back with its trademark ad. The media mix for the campaign is being led by TV and print with an additional impetus being planned on digital media

Ankur Singh Jul 17, 2015 8:21 AM

After Paytm, Snapdeal has launched a new app called Shopo, a zero-commission marketplace which lets sellers register for free and interact with buyers via chat messages. Snapdeal had acquired Shopo in mid-2013 for an undisclosed amount

Ankur Singh Jul 16, 2015 8:10 AM

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Ankur Singh Jul 14, 2015 8:29 AM

Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter debate between Ola and Uber got ugly

Ankur Singh Jul 7, 2015 8:10 AM

Yahoo has been running small tests with a variety of partners including Google and similar search providers. Until recently, Yahoo depended on Microsoft's Bing for its search results. However, Yahoo has renegotiated the deal, and has opened up the possibility to try other search partners

Ankur Singh Jul 6, 2015 7:53 AM

In a session moderated by Gurbir Singh, Executive Editor, BW Businessworld, at the launch of Businessworld Marketing Whitebook, Volvo's Kamal Bali and Max Life Insurance's Rajesh Sud talked about how Brand Bharat is gaining momentum outside the country as much as it is within India

Ankur Singh Jul 3, 2015 8:03 AM

At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses

Ankur Singh Jul 2, 2015 8:02 AM

Since the launch of their integrated app, Ola took to the rising fetish over Twitter trolls, and went on to start a friendly exchange of tweets with TaxiForSure, later joined by Uber. The banter went viral

Ankur Singh Jul 1, 2015 8:04 AM

Despite the intent of the ad, it has clearly gained attention for all the wrong reasons. The ad virtually screams of Arvind Kejriwal with over 10 mentions of his name, and none of Aam Aadmi Party

Ankur Singh Jun 22, 2015 8:29 AM

Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata

Ankur Singh Jun 18, 2015 8:07 AM

Haldiram’s saw a rejection of 53 consignments due to suspected presence of pesticide in fried snacks, potato snacks and sweets, which were either not adequately processed or manufactured, or packaged in unsanitary conditions

Ankur Singh Jun 16, 2015 8:34 AM

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013

Ankur Singh Jun 12, 2015 8:22 AM

Kirthiga Reddy, MD, Facebook India, shares Facebook's insights on how video adoption is changing and what brands need to do to adapt to this change

Ankur Singh Jun 11, 2015 8:05 AM

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh Jun 10, 2015 8:09 AM

In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”

Ankur Singh Jun 5, 2015 11:15 AM

Delhi has ordered tests on all brands of noodles while placing a 15-day ban on Maggi

Ankur Singh Jun 5, 2015 8:05 AM

Almost six months after the last episode, a woman has made allegations of harassment by an Uber cab driver. Unsurprisingly, this has created quite a spur on social media within a matter of hours

Ankur Singh Jun 4, 2015 7:34 AM

Madhuri Dixit, who is the current face of the brand, was first to get Haridwar Food and Drug Administration's notice for claims made about the nutritional value of Maggi in the advertisement. Amitabh Bachchan and Preity Zinta too have been dragged in this brand "soup"

Ankur Singh Jun 2, 2015 7:59 AM

With 300 hours of video now uploaded every minute, YouTube has triggered the rise of influential media hubs that supplied free content. To ring in its 10th anniversary, YouTube devoted the entire month of May to celebrating everything that makes the video-sharing site what it is today

Ankur Singh Jun 1, 2015 7:57 AM

Shaadi.com received backlash on social media for openly promoting dowry with the 'dowry calculator'. However, soon enough people found out the truth behind the website's so-called open promotions on dowry

Ankur Singh May 28, 2015 8:01 AM

"Globally, more than half of the people prefer global brands, but in India it is less than half," says Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, as she reveals insights on India from a worldwide survey of public sentiment 'The Truth About Global Brands'

Ankur Singh May 27, 2015 8:44 AM

A Twitter user sent a dubsmash video with a line from one of Modi's speeches. The official Narendra Modi handle retweeted it and also replied saying that the PM is 'pleasantly surprised'

Ankur Singh May 26, 2015 8:04 AM

Besides the conversations around government-driven initiatives, social media was abuzz all year, critically following PM Modi’s every move. There has been a lot of organic buzz that was created on social media during the past year

Ankur Singh May 25, 2015 8:36 AM

With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses

Ankur Singh May 21, 2015 8:13 AM

Visuals of the actor taking a dive in the ocean and beating up a shark in a Rupa Frontline vest have evoked a strong reaction from People for the Ethical Treatment of Animals (PETA) who decided to write to the actor and the brand

Ankur Singh May 20, 2015 8:06 AM

After performing some tests on Maggi, the Food Safety and Drug Administration (FSDA) found out it has monosodium glutamate (MSG) and lead in more than permissible limits. Consumers took to Twitter as soon as reports of Maggi's so-called truth came out

Ankur Singh May 19, 2015 8:15 AM

Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal, CEO, TaxiForSure talks about the brand's repositioning exercise, plans and growth targets for the new financial year

Ankur Singh May 15, 2015 8:09 AM

From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzzing since another earthquake struck Nepal on Tuesday

Ankur Singh May 13, 2015 8:45 AM

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential consumer campaign - What Drives You

Ankur Singh May 13, 2015 8:34 AM

This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day

Ankur Singh May 11, 2015 8:22 AM

Amul has upped the ante on its creative aggression on social media. In April, the brand created 18 topical ads and published them on its social media handles-all shared across the web

Ankur Singh May 8, 2015 9:25 AM

Pinterest has launched Marketing Developer Partners (MDP), a programme that helps businesses optimise and scale their Pinterest marketing and improves Pinterest for its users

Ankur Singh May 6, 2015 9:03 AM

Using an aggregate of Re-Tweets, Favourites and Replies, the site has created a Twitter IPL Advertiser Index to acknowledge the top 5 brands that have excelled in the opening weeks of the tournament

Ankur Singh May 6, 2015 8:28 AM

Rajesh Krishnamurthy – Business Head, Consumer Product Division at Himalaya Drug Company on the brand’s positioning and targets for the year

Ankur Singh May 4, 2015 8:47 AM

"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip

Ankur Singh Apr 28, 2015 8:24 AM

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

The campaign ‘A Message To Space’ has been officially recognized as ‘The Largest Tire Track Image’ ever by Guinness World Records

Ankur Singh Apr 24, 2015 8:12 AM

“A client-agency relationship must be a true partnership, moving as far away as possible from the 'master & servant' approach typical of customer/supplier set-ups,” says Jeremy Caplin, CEO, Aprais

Ankur Singh Apr 23, 2015 9:12 AM

We take you through some of the best creative enterprises on social media that address the issue of net neutrality while tickling the funny bone

Ankur Singh Apr 21, 2015 8:16 AM

Even though many on social media appreciate Dove's recent effort to promote self esteem in women with a guerrilla social experiment campaign called “Choose Beautiful”, others question the sincerity of a brand which depends on women purchasing products to make themselves more "beautiful"

Ankur Singh Apr 20, 2015 8:57 AM

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices for high-growth countries by developing campaigns tailored to the people in each country and the devices they use to experience Facebook

Ankur Singh Apr 15, 2015 8:45 AM

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh Apr 14, 2015 8:45 AM

As the number of devices increases, recent trends suggest that we will only see mobile become more integral to business. Companies that make their inventories easy to browse

Ankur Singh Apr 9, 2015 9:01 AM

India is witnessing game-changing trends in search which will be dominated by digital and mobile. More advertisers as well as social media platforms are realizing that a strong

Ankur Singh Apr 1, 2015 8:44 AM

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

As digital is increasingly becoming the centre of all businesses, ad:tech 2015 began with a keynote address by Rahul Welde, Vice President – Media for Asia, Africa, Middle East, Turkey and Russia, at Unilever on ‘Crafting brands for life in a connected world’

Ankur Singh Mar 20, 2015 8:47 AM

In his keynote address at ad:tech 2015, Gowthaman Ragothaman, COO Mindshare Asia Pacific, spoke about the trends shaping the media industry

Ankur Singh Mar 20, 2015 8:36 AM

This year, the brand is targeting a growth of 25 per cent and will invest Rs 1000 crore in marketing and research

Ankur Singh Mar 19, 2015 8:15 AM

Since the ICC World Cup commenced, some brands have maintained their positioning, and strengthened their campaigns on social media. exchange4media takes you through the top brand campaigns on Twitter this cricketing season

Ankur Singh Mar 18, 2015 8:17 AM

Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade

Ankur Singh Mar 16, 2015 8:35 AM

At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge

Ankur Singh Mar 12, 2015 8:38 AM

Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all

Ankur Singh Mar 11, 2015 8:13 AM

Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched

Ankur Singh Mar 10, 2015 8:04 AM

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh Mar 9, 2015 8:08 AM

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days

Ankur Singh Mar 5, 2015 8:01 AM

Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement

Ankur Singh Mar 4, 2015 8:51 AM

Entrepreneurs believe the Budget will mark the dawn of a new era of higher growth in the online start-up and e-commerce industry

Ankur Singh Mar 3, 2015 9:01 AM

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh Feb 27, 2015 8:07 AM

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Ankur Singh Feb 26, 2015 8:42 AM

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

Within a span of 40 days since the start of 2015, four large insurance players have come out with elaborate TVCs

Ankur Singh Feb 13, 2015 8:09 AM

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh Feb 11, 2015 9:13 AM

Brand Ambassador, Deepika Padukone, breaks up with sandwich and promotes 'Eat Drink Chew' in the new TVC

Ankur Singh Feb 11, 2015 8:36 AM

As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits opinion on digital growth

Ankur Singh Feb 9, 2015 9:26 AM

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl

Ankur Singh Feb 5, 2015 8:05 AM

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 10:22 AM

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 9:02 AM

The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

Ankur Singh Feb 4, 2015 8:42 AM

In a heated panel discussion at exchange4media's NewsNext 2015, Arnab Goswami, Editor-in-Chief, Times Now, Salil Kapoor, COO, Dish TV, Shachindra Nath, Group CEO, Religare Enterprises, Anita Nayyar, CEO, Havas Media Group, and Ashish Kashyap, Founder & CEO, ibibo Group debate over the business of news, and what can be done to make it profitable

Ankur Singh Feb 2, 2015 8:14 AM

In a special address to the gathering at exchange4media's annual conference NEWSNEXT 2015, Sir Mark Tully, Former Bureau Chief of BBC shared his views on the way news is reported on Indian television

Ankur Singh Jan 31, 2015 9:59 AM

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh Jan 30, 2015 8:21 AM

Though traditional players went all out like each year, it was e-commerce sale advertisements that were all over newspapers, TV, and digital/social media

Ankur Singh Jan 28, 2015 9:06 AM

Part of a three-phased integrated campaign that includes a series of light-hearted films, 'Daddy aur Zooey' marks the launch of a bigger brand philosophy-'making good happen'

Ankur Singh Jan 22, 2015 9:02 AM

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment

Ankur Singh Jan 22, 2015 8:59 AM

About half the population in the nation will be online in the next three years, irrespective of the demographic

Ankur Singh Jan 19, 2015 8:17 AM

To salute the undying spirit of cancer survivors, Dabur Vatika has launched this year's first long-format emotional ad campaign for its natural hair care brand; other brands are not far behind

Ankur Singh Jan 16, 2015 8:43 AM

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh Jan 15, 2015 8:41 AM

The brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of

Ankur Singh Jan 14, 2015 8:01 AM

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Flipkart ranked second, and Snapdeal third in the list, followed by Myntra, Jabong and Shopclues, according to Cashkaro's People's Choice Survey that covered 2,000 online shoppers

Ankur Singh Jan 6, 2015 8:37 AM

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

The essence of a press ad, the communicative possibilities of a print poster offer an organic earthiness as compared to the synthetic framework of the digital world, says Prantik Dutta, Vice President, Creative Support and Production, Cheil India

Ankur Singh Dec 31, 2014 7:51 AM

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh Dec 23, 2014 8:47 AM

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM

MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones

Ankur Singh Dec 19, 2014 8:14 AM

Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Ankur Singh Dec 19, 2014 8:13 AM

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by

Ankur Singh Dec 17, 2014 8:09 AM

The attendees of the awards night lauded exchange4media's stellar initiative. Here's what the industry leaders had to say about IMA 2014

Ankur Singh Dec 16, 2014 8:14 AM

Maruti Suzuki's Sanjeev Handa, Idea's Sashi Shankar, Intel's Sandeep Aurora, and PHD's Jyoti Bansal share the experience of winning at Indian Marketing Awards 2014

Ankur Singh Dec 16, 2014 8:11 AM

The awards spanned across 10 categories and were decided by an eminent jury of 12 industry specialists

Ankur Singh Dec 15, 2014 9:59 AM

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

exchange4media hosted a panel discussion at the Indian Marketing Awards 2014—presented by Hindustan Times and powered by Colors, on Friday. Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel

Ankur Singh Dec 15, 2014 8:08 AM

The minister will be present to release the "Most Influential CMO List" and felicitate the IMA 2014 award winners

Ankur Singh Dec 12, 2014 7:57 AM

Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week

Ankur Singh Dec 11, 2014 7:52 AM

Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business

Ankur Singh Dec 11, 2014 7:48 AM

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM

In an exclusive interaction with exchange4media, Shveta Singh, Head – Digital Planning, Brand & Media Strategy

Ankur Singh Dec 9, 2014 8:09 AM

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh Dec 5, 2014 7:58 AM

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh Dec 3, 2014 7:58 AM

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Ankur Singh Dec 2, 2014 8:06 AM

In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Ankur Singh Dec 1, 2014 8:03 AM

Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar

Ankur Singh Nov 29, 2014 9:47 AM

With a macro aim to create a one-of-its-kind fabric store, Snapdeal is hinting at a lot more of such partnerships going forward

Ankur Singh Nov 28, 2014 8:26 AM

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh Nov 27, 2014 8:26 AM

Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other

Ankur Singh Nov 25, 2014 8:25 AM

exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business

Ankur Singh Nov 24, 2014 8:31 AM

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh Nov 21, 2014 8:00 AM

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies

Ankur Singh Nov 20, 2014 7:55 AM

With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns

Ankur Singh Nov 19, 2014 8:15 AM

The portal is aiming to continue leveraging new ways of promoting its assets through powerful properties

Ankur Singh Nov 18, 2014 8:10 AM