As part of its mandate, INS will put to use large impact live properties and genres such as Music to Comedy catering to various target audiences, and also key broadcast properties of the network across brands
The brand is looking at targeting nearly 5% to 6% of its sales through the e-commerce route
It will officially launch the 'Refer and Earn' program on 3rd December, to be celebrated as Goibibo Day on Google’s The Great Online Shopping Festival (GOSF) 2014
Beginning mid-December, ‘Lakh Lakh Badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air
Dream 500 million smartphones is a vision of an India where people are well informed and well connected
Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe
The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees
To enter, the applicant has to submit a 5-minute short film script inspired by the theme 'BE BAD', which is the theme of ADFEST 2015
MRF will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world
With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015 as well as the key targets for OMD in 2015
The research was done on 508 leading brands with India specific Facebook pages across 7 industry verticals: FMCG, CD, BFSI, Hospitality, Automobile, Fashion Retail and Food Retail
As a part of these partnerships, Viacom18 Consumer Products acquired the master licensing rights in India for Spanish football club FC Barcelona and Italian fashion brand Winx Club
The company plans to spend approximately Rs 50 crore on marketing communication in the next few months
Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3
The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees
The campaign attempts to reinforce what makes Thailand special and remind visitors of their unique Thai experience
WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study
Digital conference to feature impressive line-up of speakers from digital powerhouses Google, Facebook, Xaxis and GroupM