Date-wise News
Vodafone India sees 12.6% rise in revenue in FY15
DEN Networks appoints Sanjay Jain as Group CTO
Dentsu Webchutney wins digital mandate for Flipkart
#ModiInsultsIndia trends on back of PM's anti-Indian comment during China trip
The hashtag #ModiInsultsIndia was not only trending in India, but worldwide on the back of Modi's insulting comments in China where he said, "Earlier you felt ashamed of being born Indian, now you feel proud to represent the country. Indians abroad had all hoped for a change in government last year"
92.7 Big FM ropes in Vishal Singh as National Marketing Head
Guest Column: Key takeaways from 'Festival of Media Global 2015 in Rome' by Amit Tiwari
DTH Operators Association of India elects Anil Khera as President
Sandeep Gurumurthi named ET NOW's Executive Editor
Mindshare to showcase adaptive marketing and real time thinking at Zee MELT 2015
GroupM expands sports and entertainment offering under new global agency brand 'ESP'
1 Year of Modi Govt: Modi masters the art of PR; now time to focus on good governance
Paytm launches campaign during IPL, PayU considers it a cluttered medium
Govt looks at FDI in e-retail amidst opposition
Minister for Industry and Commerce Nirmala Sitharaman met representatives from NASSCOM, FICCI, COO, CII, CAIT, Amazon, eBay, among others where proposals were put forward to increase the FDI limit for e-commerce to 100%. A number of retailers had boycotted the meeting to show their stance against an increase in e-retail FDI
1 Year of Modi Govt: Auto, BFSI, FMCG, Retail poised to grow but face policy paralysis
Rupa Frontline ad featuring Ranveer Singh trends on Twitter for all the wrong reasons
Amar Thomas, Head of Marketing, BlackBerry India
Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. Cities like Delhi and Chennai offer very few traditional OOH options. Hence brands looking to strengthen their focus on such cities find it almost impossible to leverage OOH as an option. However the same cities have enough sites mushrooming up ahead of a political campaign. These call for introspection and commitment in the administration of making the environment business-friendly.