The mandate comprises of managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch
Mausumi Kar is a senior GroupM resource who has over 15 years of media experience and has been part of GroupM for the past 8 years
This year’s report has been mined from 3 million data points collected through a primary research conducted across 16 Indian cities and is a result of more than 15,000 hours of fieldwork, resulting in nearly 20,000 unique brands
NDTV has been named India's most trusted media brand in the Brand Trust Report released by TRA, formerly the Trust Research Advisory
G.R Ananthapadmanabhan, Joint MD, GRT Group, S. Ramesh Pothy, MD, Pothy Group, C.K Kumaravel, Co-Founder, Naturals Beauty Salon, KS Rao, Head Investor, Education & Distribution Development, Birla Sunlife Asset Management, B Srinivasan, MD, Vikatan Group on why advertisers believe in magazines as a medium to reach out to their audiences
A vast audience from non- metros and smaller cities is hungrily seeking non-English content online, which is currently not available, observes Vikas Agnihotri, Industry Director, Google India
This is a time wherein audiences watch first, read second. Magazines must move from text to visual in the same vein, says Chris Llewellyn, President & CEO, FIPP at the 9th edition of Indian Magazine Congress
The on-site marketing platform will launch a new platform called ViralMint Xchange on March 1, targeting the affiliate marketing sector, which is expected to grow at an annual rate of 16.7%.
Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget
The Ministry of Information and Broadcasting (MIB) has announced the format of the Phase III migration for current license holders. Operators wanting to move to Phase III need to submit their application by March 9 and before March 23, said the Ministry
The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country
The hashtag #indiavssa received 145,536 mentions, while the Nike-promoted #bleedblue hashtag received 5,338 mentions. Interestingly, with Twitter now allowing hashtags in non-English languages, Jai Hind got around 3 thousand plus mentions