Kshetry was previously the Senior Vice President – Sales & Brand Solutions, heading the National Sales portfolio for Brand Solutions and Zee Khana Khazana
Think Ink Communications will work strategically towards enhancing the channel’s differentiators and building it's brand proposition
Ad recovery is gently accelerating, and will reach 4.9 per cent growth in 2015
The brand will offer local Ad insertion platforms on pan-regional feeds to help create new revenue streams for TV channels reaching Europe and the Middle East
Qualifying campaigns were invited by BCC&I and E4M to present their case before the jury at Kolkata on December 6, 2014.
Findings showed that increasing sales and market share is a common goal in effective campaigns and many speak to the younger audience
The study confirms that women are dealt with respect and equality in advertising
Rising numbers of used car sales expected to drive auto portals' ad spends
Despite the absence of Flipkart and Myntra, The Google Online Shopping Festival (GOSF) this year sees participation from around 450 companies. With the new "Rs 299 corner",
SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand
Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week
Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business