In his previous assignment, Kumar was working with Live India as Editor of the English News Section. He has covered many breaking stories for the organisation
In week 21 (May 23 – 29, 2015), BARC, for the first time, released its individual data of channels
Announce a nine-film deal over three years for Fox Star Studios and Dharma Productions
Reputation Impact Indicator study conducted by MSLGROUP has researched corporate reputation among general public to understand people’s mentality with regards to a company
Nestlé India has reconfirmed that MAGGI Noodles in India are safe. However, the brand has still decided to take the product off the shelves nationwide in view of recent developments and concerns around the product
The mandate will include both traditional and digital duties and will be handled from the company’s Kolkata office
In week 22 of the Hindi GEC Universe, Sab TV climbs to the No. 3 spot while Zee TV falls to No. 4 in individual as well as household data. Ratings rise for Sab TV, Colors while Zee TV, Life OK and Sony TV see a drop in ratings
The Executive Council will include leaders of all Dentsu Aegis Network companies and heads of key functions
In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”
In his new role, Banerjee will look at providing Digital Marketing Solutions to clients hiring eRetail services from Iksula Group. He has more than 14 years of experience in digital marketing, strategic planning, business development and product management
TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs
Rohit Ohri, who was appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory earlier this week, talks about an aggressive focus on acquisitions in his new role
She has played several roles in marketing and brand management along with client management engagements in advertising for companies like JWT, HSBC, Hiranandani Group, Conscious Food and EKCO
TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs
According to sources, the group has shut down Chhindwara, Pune, Kolhapur and Jalgaon editions
BARC released its maiden individual data for week 21 (May 23 – 29, 2015). In terms of the pecking order, both rating systems show differences in the top 5 channels of the Hindi GEC genre. While in TAM, Sab TV has taken No.3 spot and Zee TV is a spot below, in BARC ratings, Zee TV is at No.3 while Life OK takes up No.4 spot followed by Sab TV
Lavneesh Gupta, former COO of RBNL, is joining IndusInd Bank as EVP & Branch Banking Head for Developing Markets
Experts from the field of marketing explored different perspectives on 'Diversity Marketing - The BSFI Marketer's Challenge' at SureWaves BFSI roundtable organized in collaboration with exchange4media
In 2014, the e-commerce sector spent between Rs 900-1,200 crore. Will 2015 see a repeat of this? There are two schools of thought with equally convincing arguments
Delhi has ordered tests on all brands of noodles while placing a 15-day ban on Maggi