Date-wise News
Zee TV moves on to No. 3 spot in BARC’s first individual data release
Star India, Dharma Productions form creative and business partnership
India scores 79 on Reputation Impact Indicator: MSL report
Nestlé India comes out of hiding, decides to hold Maggi sale
Havas Media wins integrated media mandate of Arpita Agro
TAM ratings: Sab TV rises to No. 3 spot, Zee TV slips to No. 4
Dentsu Aegis Network expands its Executive Council
Myntra does a Flipkart, apologises over tech glitch during mega-sale
Iksula Services appoints Sayan Banerjee as Business Head, Online Marketing
IPL 8 sees 20% ratings growth over IPL 7
Rohit Ohri on his new role and challenges at Dentsu APAC
Aradhana Bhushan appointed VP for Everest Brand Solutions, Mumbai
IPL 8 sees 20% ratings growth over IPL 7
Lokmat Media winds up four editions of Lokmat Samachar
How different is BARC individual data from TAM?
BARC released its maiden individual data for week 21 (May 23 – 29, 2015). In terms of the pecking order, both rating systems show differences in the top 5 channels of the Hindi GEC genre. While in TAM, Sab TV has taken No.3 spot and Zee TV is a spot below, in BARC ratings, Zee TV is at No.3 while Life OK takes up No.4 spot followed by Sab TV