Vinod Mehta knew why TV is the bandwagon he must hop on to and so in the last decade he invested a lot into TV, says Rohit Bansal, Group Head of Communications at RIL
Jenner is currently Global Business Development and Marketing Officer. He was previously COO for MediaCom in APAC and has also held senior leadership roles in the UK and Australia for both MEC and MediaCom
Reported billings stand at £46.186 billion, up 6.8% in constant currency driven by a strong leadership position in net new business league tables
The book, entitled '21 Leadership lessons of Narendra Damodardas Modi', has been authored by Vijay Jhindal, Nitin Agarwal and Pankaj Sharma
Mehta's career encapsulates the uneasy relationship between the state and the media, says Dharker. We have on the surface an unbridled free press, but the subtext is, you can go this far, but no further
Ashish Kaul, marketing & branding expert, expresses his views on AIB roast and how it raises the question of freedom of speech
Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories
India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network
The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead
Ashish Kaul, marketing & branding expert, expresses his views on AIB roast and how it raises the question of freedom of speech
The VCCircle Network includes VCCircle.com, Techcircle.in, VCCEdge, VCCircle Training. Terms of the acquisition, which is expected to close in March, were not disclosed
Gender stereotypes exist, condescending advertising exists, biased portrayal in films exists, yet the most critical thing is that respect for women, recognition of their worth, pride in having a girl child and celebration of womanhood is simply restricted to a few, says Abdul Khan, Global Chief Marketing Head, Alef Mobitech
As part of the transaction, Star will get exclusive ownership of the Screen brand franchise including all archival material and transfer of key employees
Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched
I believe this medium is going through a difficult period, where people tend to compromise their value system all too easily. I also believe that for every five people who compromise there are always two who are holding the flame of truth, so the glass is half full for me .