MEC wins media duties of ParentCircle
MEC won this account after a multi-agency pitch. The account will be led from MEC’s Chennai branch
Date-wise News
Grey Group India wins creative duties of Parakh Agro
The account was won following a multi-agency pitch. Since the FMGC company is headquartered in Pune, the agency’s Mumbai office will handle the account
DDB MudraMax (North) appoints Pushpendra Singh as Senior VP
Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships
Media Worldwide appoints actor Deepak Dewoolkar as Chief Creative Director, Sangeet Marathi
The Marathi music channel will be launched in September, 2015. Dewoolkar, with his background in Marathi cinema will oversee content quality and delivery
SMG and Elephant Design win media and creative duties for BlaBlaCar
The first leg of this campaign will run across Tamil, Kannada, Telugu and English channels of the Gemini TV Group, ETV Group, Udaya Group and Sun TV Group among others
Ravi Vora, CEO of strategic brands at Flipkart, quits
Prior to taking over as CEO - Strategic Brands Group in January this year, Vora was SVP, Marketing, Flipkart between April 2012 and December 2014
Jesse Lin appointed vice chairman of McCann Worldgroup Asia Pacific
McCannn World Group chief executive, China, Lin has been handed an expanded role with his appointment as vice chairman of McCann Worldgroup Asia Pacific
Komli Media to launch new start-up focused on global mobile apps
Headquartered in Bangalore, it will focus on the performance marketing space in the app ecosystem
Omnicom Media Group Malaysia appoints Shyam Ravishankar as Head of Digital
He joins Omnicom Media Group Malaysia from OMD India where he was the Business Director in charge of digital and mobility services
Microsoft’s Viral Oza is likely to join The Times of India
Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources
Ishq Ka Rang Safed; the promise of an early prime winner?
With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33
Chandramouli Venkatesan of Mondelez to head jury for the inaugural Maddies Awards
exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium
Dainik Bhaskar INK Awards 2015: Winners Speak
Ogilvy’s Piyush Pandey, Madison World’s Sam Balsara, BCCL’s Rahul Kansal and MediaCom’s Rathi Gangappa on their big wins at 2015 edition of Dainik Bhaskar INK Awards
Will Maggi's comeback be a long road to recovery?
As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources
Media sector sees stock erosion of Rs 12,000 crore in a single-day fall
The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network
How the Phase III auctions could shape the private FM ecosystem
With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators
Trendspotting: Twitter-trolling: the new fad for brands
In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'