Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push
A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online
Fiat's new integrated brand reassurance campaign aims to regain brand equity, catch up with competition & act as a catalyst in reconnecting with consumers
Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement
With a cost requirement running into upwards of Rs 40 crore, IPL is either not affordable or doesn’t fit the needs of all brands
Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market
MIB Secretary Uday Varma has welcomed the broadcasters & ad agencies coming together to create a credible and transparent television rating system
Lack of appropriate content & heavy bias of the English language are leading to a new form of digital divide, says Rage Communications’ Karthik Kumar
The deadline extension comes following request by the stakeholders. The earlier date for sending in written comments was April 26, 2013
The order comes on the back of a PIL filed by MSM regarding a case involving ‘A’ certification for a movie aired on July 12, 2012 on AXN
I am a firm believer of ‘less is more’ paradigm. We can look at having lesser number of billboards with standardised sizes. OOH should get integrated in the fabric of the cityscape rather than creating visual pollution. Also, the look and feel of the billboards should have consistency across cities. Maybe consolidation is the key here.