Vinod Agnihotri back with Amar Ujala as Consulting Editor
Prior to this, Agnihotri had worked for one year with Delhi-based Hindi daily National Duniya, where he was Managing Editor
Date-wise News
Starcom Mediavest India appoints Gerald Roche & Sameer Kapoor as VPs
Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
HT Media embarks on multimedia push for job portal Shine
The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions
Increase in ad rates: What's in store for radio?
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Movie marketing made easy…here is how to get it right
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
I am ready to be made small by power of big new ideas: Cannes Lions juror Prathap Suthan
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
Taproot India brings on board Sameer Aasht
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
Taproot India brings on board Sameer Aasht
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
OOH industry looking for consolidation in rates
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
G+J ups investment in Networkplay for digital growth
The newly injected funds are to aid product development, services in the digital advertising space, innovations and strategic acquisitions
Carriage fees for b'casters may go down by 80%: Man Jit Singh
The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO
SupersonicAds enters India in pact with PlatformPlay
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
eBay and Snapdeal join hands
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
Non-fiction shows share of GEC prime time climbs further
The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline
Cannes Lions: India’s no show in inaugural Innovation category
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
Dentsu Creative Impact bags job portal Shine’s business
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Concept Communication adds three wins to its kitty
Concept Communication gets empanelled with Bank of Maharashtra, Indian Oil Corporation and Mumbai Rail Vikas Corporation
Lowe Lintas' True Show celebrates the agency's own work
"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas
McCann Worldgroup bags creative duties of Indian Badminton League
McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
VivaKi Partnerships Unit bags media mandate for Better Option Propmart
The win comes on the back of a multi-agency pitch. The mandate includes print, digital and outdoor media
I am ready to be made small by power of big new ideas: Cannes Lions juror Prathap Suthan
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
Starcom Mediavest India appoints Gerald Roche & Sameer Kapoor as VPs
Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
McCann Worldgroup bags creative duties of Indian Badminton League
McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
Carat Media wins Vistaprint AoR
The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore
Sagnik Ghosh, Vice President – Marketing, Axis Bank
Unless you are passionate about this medium or want to know about this medium, you will not learn. There are not enough data points or studies to show what works and what does not. There is lack of syndicated research and common measurements that you can get for some of the other mediums. But at the same point, I am optimistic about this medium.