Authors

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

The Head of Facebook India talks about the transformation of FB from a fun social network to an advtg & mktg tool, the company's continuous efforts in educating brands & agencies, and much more...

Sneha Ullal Nov 22, 2013 8:46 AM

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition

Sneha Ullal Oct 1, 2013 7:51 AM

From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped into action to serve the new Indian traveller

Sneha Ullal Aug 21, 2013 8:40 AM

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 9:45 AM

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 8:12 AM

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal Jul 27, 2013 9:33 AM

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...

Sneha Ullal May 16, 2013 7:47 PM