Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos
All the three magazines were launched within the last four years. Now, as per media reports, Outlook Group has decided not to continue with their publication
Trial by social media generates a collective voice that represents the citizens of the country, who now are usually angry at the authorities, says reporter Saloni Surti
The Big Bang Awards goes online from this year. In a move towards taking the Awards i’ntl, entries have been invited from Singapore, Malaysia, Thailand & Sri Lanka
You will find stability in our core management team. Even when mid-level talent leaves, most of them return, says the Exec Chairman & CEO - India & President – S Asia, McCann Worldgroup
Paranjpe has been elevated to a Unilever Leadership Executive role as President, Home Care. Mehta will replace him as MD & CEO of HUL with effect from Oct 1
The reason cited is non-payment of fees by Reliance DTH. As per an ad on July 25, the signals will be stopped post July 30, while the signals of ETV will be disconnected post Aug 10
The bank plans to empanel five to six agencies for handling its media & creative mandates for 2013-14. The pitch process is currently underway in Chennai