N Ravi Shankar, CEO, Aim High Consulting narrates the story of how a metaphor was turned into a monument as he pays tribute to Dravid’s achievements
With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings
Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP
Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers
As two cricketing icons - Sachin Tendulkar & Rahul Dravid - bid adieu, Gopinath Menon, CEO, Melon Media compares their contrasting styles, on and off the field
There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta
Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward
As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio
The Co-founder & CCO of Taproot India is the only Indian to be featured in Cannes Ranking Report 2013. He talks about India's progress, creating a place on the global stage and more...
Recruiter Mobile is LinkedIn's first enterprise mobile app. The company has also announced the extension of its 'Work With Us' ads on mobile devices
EDM is second only to Bollywood film music in terms of popularity with the Indian youth, who continue to demand real-life experience despite availability of virtual entertainment, states a Mindshare report
Total revenues have shown a growth of 16% YOY to Rs 4,418 million in Q2 FY14, while PAT stands at Rs 602 million (margin 14%)
Life OK continued to beat Sony at the fourth position in Week 41, even as all major GECs saw a decline in the absolute numbers of reach
Our clients in India are truly blue chip. This allows us to do good work, get recognised and learn. India is a jewel in the crown for Maxus APAC.
Outdoor plays a critical role in telecom communication as products/ tariffs tend to be different in different markets. Outdoors is an effective way of communicating specific products/ plans available in the local market. Tata Docomo builds its business by weaning away customers from their current operators, leveraging the recharge moment of truth to deliver effective churn arguments.