Cannes Lions 2013 introduces China Day
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
Date-wise News
Sunfeast Yippee on OOH blitz for new Chinese Masala variant
ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group
eBay, Snapdeal join hands to grow e-comm ecosystem in India
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
SupersonicAds enters India in strategic partnership with PlatformPlay
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
Dentsu Creative Impact bags job portal Shine’s business
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Cannes Lions: India’s no show in inaugural Innovation category
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
NDTV honours real estate industry in Property Awards
The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars
ITV Network to encourage women empowerment
ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles
10+2 ad cap will ensure more bang for the buck: Experts
Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good
HUL goes social for latest sustainability initiative
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
Landscape Outsourced Mktg bags Investors Clinic
The multi-agency pitch for the creative duties took place in Delhi a few months back
Getty Images strengthens India leadership team
Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base
Da Vinci Media appoints Mohit Anand as Country Manager
Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD
WD India ropes in Subroto Das as Sales Director
Reporting to Scott Davis, WD’s VP of Worldwide Channel Sales, Das is responsible for the sales-management and market-growth strategies of the Indian subcontinent
PR agencies mustn't miss the bigger picture in social media
Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical
"Outdoor agency set-up thrives because of fragmentation in the industry"
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Networks move Bollywood premieres back to Hindi GECs
Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels
Snapdeal scouts for new creative partner
The multi-agency pitch is slated to take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year
APPIES 2013 announces Chief Judge and Advisory Council
APPIES 2013 will present a competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia on August 15 and 16
2-min video: "Sportscasting will be good for revenue generation"
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Gerard Jayaranjan moves to Havas Worldwide Delhi
Jayaranjan moves from the Mumbai office, and as Senior Creative Director, he will report to Ravi Raghavendra
Abhinav Kaushik of JWT joins Dentsu Marcom
Kaushik joins Dentsu Marcom as VP in Account Management. He was the VP & Client Services Director at JWT for more than six and a half years
Social media can help open up regional markets: Experts
When it comes to tier II and III cities, there is need to create social media content for long lasting and sustained conversations, say communications experts
It's important to strategise the way forward with new media: Irfan Khan
Along with corporate houses, even India’s political system is not unaffected by new media today, points out the veteran communications specialist
i9 Communications assigned PR mandate for Pegasus Toy-Kraft
i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India
E-tailing sites lead digital growth; e-service plays second fiddle
Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views
2-min video: India can adopt digital learnings from the West
We need to bring the relentless use of data and analytics to India faster, says Mark Patterson, APAC CEO, GroupM
TRAI releases consultation paper on monopoly of cable operators
The objective is to prevent monopolies of interest in order to ensure fair competition, improved quality of service and equity
Laqshya launches OOH measurement metric based on traffic count
Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore
Ad cap for Print? Not comparable to TV, say newspaper owners
As 10+2 ad cap comes in play for TV channels, print players are guarding their turf against ad restrictions & point out that an ad-edit ratio of 70:30 already exists